Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey

Two out of three U.S. households are still so-called “cord stackers” that subscribe both to traditional pay TV and video-on-demand streaming services.

And at least according to a new survey from DirecTV Advertising, these consumers are more receptive to advertising than streaming VOD-only households.

Specifically, 68% say they pay attention …

1 comment about "Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey".
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  1. Ed Papazian from Media Dynamics Inc, November 14, 2023 at 8:28 a.m.

    Not a surprising finding. But why not include those aged 65+? Have they been exiled to another planet? They, too, spend money on consumer goods and they are linear TV's strongest supporters.

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