Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
- by Karlene Lukovitz @KLmarketdaily, November 14, 2023
Two out of three U.S. households are still so-called “cord stackers” that subscribe both to traditional pay TV and video-on-demand streaming services.
And at least according to a new survey from DirecTV Advertising, these consumers are more receptive to advertising than streaming VOD-only households.
Specifically, 68% say they pay attention …
Not a surprising finding. But why not include those aged 65+? Have they been exiled to another planet? They, too, spend money on consumer goods and they are linear TV's strongest supporters.