Commentary
Legacy Streamers' Ad Options Slowly Gain Share - How Will Smaller Players Fare?
- by Wayne Friedman , Staff Writer, December 18, 2023
A softer streaming market makes one wonder about how the survival of small to mid-size streamers in future years.
We know major premium streaming players have had their ups and downs of late -- and are always under the glare of high-profile business news articles.
In the coming year these …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
