Search results for "peacock"

• Peacock Positioned As Ideal Streaming Merger Partner, Fandom Says
  Peacock's unique content portfolio adds strategic value that other platforms don't consistently offer, a study suggests.
  March 26, 2025  Tags: cmmr, peacock, streaming, television
• Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?
  Four of the five legacy media companies were down in advertising results in the first and second quarter of this year.
  August 26, 2024  Tags: advertising, d2c, disney, nbcuniversal, paramount, peacock, research, revenue, streaming, television, warner bros discovery
• Streaming Viewing Estimate: Flat To Slight Gains Through 2026
  Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.
  July 9, 2024  Tags: amazon prime, amazon prime video, audience measurement, connected tv, forecast, hulu, max, media measurement, peacock, ratings, research, streaming, television, youtube
• Streaming, CTV CPMs Under Pressure As New Ad Options Expand
  As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
  April 25, 2024  Tags: ad inventory, advertising, amazon prime video, avod, connected tv, cpm, digital, disney+, hulu, impressions, netflix, peacock, research, streaming, television
• Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
  Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
  March 22, 2024  Tags: advertising, football, media measurement, nielsen, paramount+, peacock, promotion, research, sports, streaming, subscriptions, super bowl, television
• Linear TV Maintains Strong Sports, News Viewing Share
  Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
  November 16, 2023  Tags: baseball, cable tv, data, media measurement, news, paramount+, peacock, ratings, research, satellite tv, sports, streaming, television, video
• Netflix, Prime Video Have Stickiest Subscribers, Peacock's Jump Ship Soonest
  Three years' difference in average sub duration can make a crucial difference in services' bottom lines.
  November 14, 2023  Tags: hulu, netflix, peacock, research, subscriptions
• Linear TV Affiliate Fee Concerns: Hurting Some Legacy Media More Than Others
  Affiliate-fee revenues as a percentage of total company revenue is highest for Fox Corp. followed by NBCU, Warner Bros. Discovery and Paramount Global, MoffettNathanson says.
  September 5, 2023  Tags: charter communications, disney, fox corp, nbcuniversal, paramount, paramount+, peacock, research, revenue, streaming, warner bros discovery
• Amazon Prime Video Leads In ACSI Customer Satisfaction Survey
  Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
  June 8, 2023  Tags: amazon prime video, customer experience, customer service, hulu, live streaming, netflix, paramount+, peacock, research, streaming, television
• AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
  For full-year 2023, business for all major AVOD platforms is estimated to see recovery, with double-digit percent gains of 21.3% to $12.1 billion.
  June 5, 2023  Tags: ad spending, advertising, avod, digital, peacock, pluto tv, research, revenue, streaming, television, tubi
• 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
  The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
  March 28, 2023  Tags: advertising, amazon, apple, apple tv+, avod, disney+, entertainment, google, hulu, netflix, paramount+, peacock, research, roku, streaming, svod, television
• Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
  A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
  March 14, 2023  Tags: ad spending, advertising, apple, apple tv+, comcast, digital, hulu, nbcuniversal, netflix, peacock, research, streaming, svod, television, video
• 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
  Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
  December 13, 2022  Tags: avod, disney+, hbo max, hulu, netflix, paramount+, peacock, research, streaming, svod, television
• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
  SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
  August 16, 2022  Tags: ad spending, advertising, connected tv, cpm, digital, discovery+, hbo max, hulu, media measurement, netflix, peacock, research, roku, streaming, television, tubi, xbox, youtube
• Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
  The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
  July 26, 2022  Tags: advertising, avod, discovery+, entertainment, hbo max, hulu, paramount+, peacock, research, streaming, svod, television
• Connected TV Households Grow 7% To 85.7 Million In US As Programming Expands
  Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
  June 17, 2022  Tags: cmmr, disney+, hbo max, hulu, netflix, peacock, youtube
• Customer Satisfaction Scores Vary For Top Streaming Brands: Study
  Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
  June 8, 2022  Tags: apple tv+, apps, consumer, consumer experience, digital, hbo max, netflix, peacock, research, streaming, subscriptions, svod, television, video