Search results for "peacock"

• 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
  Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
  December 13, 2022  Tags: avod, disney+, hbo max, hulu, netflix, paramount+, peacock, research, streaming, svod, television
• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
  SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
  August 16, 2022  Tags: ad spending, advertising, connected tv, cpm, digital, discovery+, hbo max, hulu, media measurement, netflix, peacock, research, roku, streaming, television, tubi, xbox, youtube
• Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
  The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
  July 26, 2022  Tags: advertising, avod, discovery+, entertainment, hbo max, hulu, paramount+, peacock, research, streaming, svod, television
• Connected TV Households Grow 7% To 85.7 Million In US As Programming Expands
  Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
  June 17, 2022  Tags: cmmr, disney+, hbo max, hulu, netflix, peacock, youtube
• Customer Satisfaction Scores Vary For Top Streaming Brands: Study
  Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
  June 8, 2022  Tags: apple tv+, apps, consumer, consumer experience, digital, hbo max, netflix, peacock, research, streaming, subscriptions, svod, television, video