Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
The all-stock transaction, valued at around $4 billion, will help Zendesk hit sales of $3.5 billion in 2024, it says.
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports.
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his
co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.
Findings from a consumer survey indicate brands need to be mindful of social media channels in their customer-service operations.
Amplifon needed a service to help its customers get comfortable with their hearing aids, learn how to use them quickly and simply and get the maximum benefit to ensure continued use.
"One datapoint I find interesting is how often people go back to the email; 51% come back three or more times. We see this in real time."
The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who haven't subscribed.
In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterdam Airport was a strategy-free, once-a-month affair going to everyone on the list.
Citizens Bank and credits unions each earned a score of 83% and came in second place overall out of 318 companies across 20 industries.