Commentary
Customer Chemistry: How To Build Rapport With B2B Clients
- by Ray Schultz , Columnist, March 17, 2023
Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study
by Front in collaboration with ignite80.
Psychological needs? Put another way, B2B customers have special requirements. For example, 69% prefer excellent customer …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
