Consumers Remain Wary About Data Use, Study Finds
- by Ray Schultz , August 18, 2023
Few consumers fully trust brands to protect their data and to contact them only when appropriate, according to Market Study: CX Trends, Challenges & Opportunities, a report from Customer Contact Week (CCW) Digital authored by Brian Cantor, principle analyst at CCW/Digital.
The consumers surveyed say:
- Yes, I am confident they …
