Search results for "case study"

• Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
  The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
  August 3, 2020  Tags: brand image, brand marketing, case study, facebook, holiday, influencer marketing, instagram, social media, social networks
• Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
  Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
  June 17, 2020  Tags: brand image, brand marketing, case study, cpg, customer experience, customer relations, customer service, d2c, influencer marketing, social media, social networks, start-ups, twitter
• Hakuna Brand's Unorthodox Entry into Frozen Deserts
  At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
  May 11, 2020  Tags: brand marketing, case study, cpg, facebook, food, instagram, launch, social media, start-ups, women