Although pay TV subscriber homes continue to decline overall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during the height of the pandemic
to create a new brand awareness campaign, that's exactly what they did. How do you produce a video ad campaign without actors, without locations and without crews? The answer: stock footage. But not
just any stock video. It needed to be quality, high-resolution footage. By working backwards- beginning with the footage, then character development, then script- Grammarly was able to achieve an
entirely production-free campaign. The process proved more cost-effective, flexible, and turned around faster than traditional live action shoots.
"Ad spending by major agency holding companies with Roku more than doubled. ... a really strong quarter for the advertising business," said Scott Rosenberg, Roku SVP and general manager, platform
business during the company's Q1 earnings call.
UBS estimates total cable and telco-based services will grow 3.6% in 2021.
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal."
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital customer
journeys. Pandora Jewelry faced just that with only two months to Mother's Day, their biggest sales period. Their solution was a "full funnel" approach pivoting from a strategy that drove store
traffic to one driving e-com. Pandora quickly shifted to a digital-only strategy.
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
New research shows consumers still have many reservations about D2C brands, and still prefer physical retail.
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 2024 from MoffettNathanson's projection of 35 million by the end of the year. In addition, it expects profitability of $260 million
for Disney+ in 2024.
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment
players--except Lions Gate.
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels.
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his
co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics.
Look for more traditional pay TV losses in 2020 as higher pricing and new lower-cost D2C streaming platforms impact the business, one media analyst says.
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market.
More than three-quarters of D2C founders say their company can go from idea to market in six months or less.
For a guy who began his digital marketing career blogging about wine, Gary Vaynerchuk has built a digital marketing empire worth hundreds of millions of dollars. He also has a side gig on YouTube
that generates him about $50,000 a month from advertising and selling products direct-to-consumers, making him one of the highest earners among YouTube's "digital marketing gurus," according to an
analysis released by Reboot Digital Marketing Agency.
The key finding of Reach3 Insights' research on subscription boxes? Most people do like surprises.
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative
approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.
Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete with, but new data from media tracker MediaRadar indicates they're also creating
incredible volatility and disruption among themselves. Four of the top 10 D2C brands -- DoorDash, Poshmark, Touch of Modern, and Third Love -- in its most recent report, representing D2C brand
spending during the second quarter of 2019, weren't in the ranking last year.
Traditional and digital media executives believe sharply growing TV production and acquisition costs for Netflix will mean changes to its business model.
The D2C interactive campaign informed consumers about the brand and its products, leading them directly to clothing features they interact with in the videos.
When Eric Bandholz started Beardbrand in 2013, his goal was to provide tools for men to feel confident about growing their beards.
Company's marketing fueled curiosity with education and engagement to drive personalized discoveries and timely offers.
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.