Commentary
Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
- by Wayne Friedman , Staff Writer, June 3, 2024
David Zaslav, CEO of Warner Bros. Discovery, says he was perhaps the earliest proponent of bundling. He started to talk about it two years ago.
Now, Zaslav might be thinking about some other changes.
Currently, Warner Bros. Discovery is participating in assorted bundling partnerships -- through Venu Sports (with Walt …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
