Commentary

Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer

David Zaslav, CEO of Warner Bros. Discovery, says he was perhaps the earliest proponent of bundling. He started to talk about it two years ago.

Now, Zaslav might be thinking about some other changes.

Currently, Warner Bros. Discovery is participating in assorted bundling partnerships -- through Venu Sports (with Walt …
1 comment about "Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer".
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  1. Ben B from Retired, June 3, 2024 at 7:52 p.m.

    It was going to happen that there was going to be a bundle of streaming services in my opinion. And I'm all for it I wasn't into canceling a service for one show or 2 I'd pick the 3 or 4 services I like. I haven't gotten into streaming I'm old school to be one of the last to get into it.

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