Search results for "co-branded"

• A D2C's Best Friend: BarkBox's Branded Partnership Playbook
  As the cost of customer acquisition climbs, D2Cs are looking for new and exciting ways to partner with other brands. BARK, makers of BarkBox, is doing just that, with partnerships including Dunkin', Subaru, Marvel, Warner Bros., Netflix and more. This strategy has enabled them to reach new audiences and tap into new customer data. BARK's VP of Brand Activation, Dave Stangle, covers their strategy behind finding other brands with the right affinities and how they are structuring their co-branding relationships.
  September 28, 2023  Tags: acquisition, brands, co-branded, d2c, data, partnership, strategy
• GE, 'New York Times' Co-brand Global Audio Experience
  Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts.
  March 14, 2019  Tags: audio, awareness, b2b, brand marketing, branded content, co-branded, digital, digital content, energy, magazines, newspapers, partnership, print, publishing, streaming
• Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
  Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
  November 19, 2018  Tags: awards, awareness, branded content, co-branded, crm, financial services, millennials, mixed media, music, omma, playlist, sponsorship, streaming