Search results for "crm"

• HubSpot CRM Launches 2 Marketing Tools With OpenAI
  HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
  March 6, 2023  Tags: artificial intelligence, chat, chatbots, crm, email, language, launch, natural language, research, technology
• Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
  Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
  February 2, 2023  Tags: apps, crm, data, email, microsoft, mobile, performance marketing, research, search, technology
• Tech Stack Tumult: B2B Brands Face Integration Hurdles
  Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
  September 12, 2022  Tags: b2b, brands, crm, data, marketing, research, technology, uk
• Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
  Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
  February 10, 2022  Tags: advertising, analytics, campaigns, crm, digital, food, influencer marketing, metrics, research, search, social media, super bowl, tiktok
• Points No Longer Win Prizes For Loyalty
  Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange.
  March 5, 2020  Tags: crm, london, loyalty, research, uk
• HP Reaps Fruits Of Bringing Programmatic In-house
  Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of the digital media activation: DSPs, paid social, and paid search."
  August 29, 2019  Tags: acquisition, agency, crm, data, digital, dsps, paid media, paid search, programmatic, roi, search, social media, technology
• Brands Face Hurdles In Integrating CX Data, Study Shows
  Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports.
  June 11, 2019  Tags: crm, cross-channel, data, data management, digital, email, research
• How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
  The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
  April 24, 2019  Tags: automotive, awareness, crm, customer experience, customer relations, data, data management, data-targeting
• 'Black-ish' Star Takes On Health Issue That's In His Blood
  "The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear target for Anthony Anderson, star of the ABC sitcom "Black-ish" and a diabetic himself.
  March 14, 2019  Tags: branded entertainment, campaigns, content, crm, health, health care, influencer marketing, pharma
• Medical Testing Device Lets Users Do The Selling
  Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant finger-pricking.
  March 14, 2019  Tags: audio, crm, data, data management, data-targeting, display, film, health, health care, lead generation, media, newspapers, online, online publishing, paid media, pre-roll, social media
• 7-Eleven: Evolutions In Convenience
  The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
  November 20, 2018  Tags: acquisition, apps, crm, digital, facebook, facial recognition, geotargeting, loyalty, machine learning, marketing/branding/advertising, mobile, personalization, retail, social media, social networking, social networks, sweepstakes
• Once Upon A Mattress: Telling Purple's Story
  The videos that get the attention of consumers all leverage humor and feature a series of rotating characters from Goldilocks to Sasquatch to sumo wrestlers.
  November 19, 2018  Tags: content, content creators, content marketing, cpg, crm, customer experience, email, paid search, social media, video
• Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
  The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for nearly 28% of all clicks.
  November 19, 2018  Tags: api-driven, basketball, crm, email, engagement, football, mobile, personalization, sports
• Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
  Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
  November 19, 2018  Tags: awards, awareness, branded content, co-branded, crm, financial services, millennials, mixed media, music, omma, playlist, sponsorship, streaming
• Email Widely Used For Customer Service Despite Inconvenience, Poll Says
  A new study shows that email is second in usage after phones -- but its satisfaction level lags.
  October 15, 2018  Tags: crm, customer experience, email, research
• Email With Heart: Consumers Demand Empathy From Brands
  In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
  October 9, 2018  Tags: artificial intelligence, consumer experience, crm, digital, email, research, telecom