Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "crm"
- Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
- Most companies have difficulty automating the customer experience, Jitterbit reports.
- HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
- Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
- Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
- Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
- Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange.
- Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of the digital media activation: DSPs, paid social, and paid search."
- Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports.
- The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
- "The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear target for Anthony Anderson, star of the ABC sitcom "Black-ish" and a diabetic himself.
- Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant finger-pricking.
- The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
- The videos that get the attention of consumers all leverage humor and feature a series of rotating characters from Goldilocks to Sasquatch to sumo wrestlers.
- The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for nearly 28% of all clicks.
- Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
- A new study shows that email is second in usage after phones -- but its satisfaction level lags.
- In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
- Burger King has crafted a NextGen digital experience that caters to the needs of Gen Z by prioritizing seamless and personalized experiences and meeting guests where they are in their journey. Through an integrated Loyalty + CRM + Promotions Strategy, learn from Burger King's Senior Manager of CRM & Lifecycle Marketing and Digital, Erika Morley, and Director of Loyalty & CRM, Preston Nix, how Burger King is elevating the brand experience while increasing overall app visits and guest frequency.
