HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share
quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.
Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange.
Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of
the digital media activation: DSPs, paid social, and paid search."
Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports.
The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
"The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear target for Anthony Anderson,
star of the ABC sitcom "Black-ish" and a diabetic himself.
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant
The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
The videos that get the attention of consumers all leverage humor and feature a series of rotating characters from Goldilocks to Sasquatch to sumo wrestlers.
The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for nearly 28% of all clicks.
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
A new study shows that email is second in usage after phones -- but its satisfaction level lags.
In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.