Brands Face Hurdles In Integrating CX Data, Study Shows
- by Ray Schultz , June 11, 2019
Over 90% of brands believe that a journey-based approach is key to their success. But many face challenges, including breaking down data silos, according to 2019 State of Customer Journey Management & CX Measurement, a global study by Pointillist.
Data is the foundation of customer experience marketing, yet wide disparities …
