Commentary

Points No Longer Win Prizes For Loyalty

by Sean Hargrave , Staff Writer, March 5, 2020

There's some very interesting research out today from the DMA on the future of loyalty. It sums up something I think we have all felt for quite some time -- there's a lot more to loyalty than "points win prizes."

I'm not sure about you, but I have a tonne …

crm, london, loyalty, research, uk

1 comment about "Points No Longer Win Prizes For Loyalty".

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James Smith from J. R. Smith Group, March 5, 2020 at 5:15 p.m.
Sean, your observations seem spot on. Other research confirms basic trends noted in DMA report. These are symptoms of the growing disconnect between brands and consumers, regarding loyalty programs. Removing painpoints is not a difficult concept to grasp.
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