Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "basketball"
- National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of the NCAA Men's Basketball Tournament pushed CBS ad revenues down by a massive 48% to $283.6 million, while NBC was down 7.6% to $317.8 million for the month, remaining the top broadcast network overall. However, ABC and Fox witnessed ad revenues up compared to the same month a year before -- 2.6% and 3.7%, respectively.
- "March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to TV measurement/analytics firm 605.
- In light of the National College Athletic Associations decision to cancel the 2020 Division 1 men's and women's championship tournament, SQAD has released data analyzing the past five years of average ad unit costs for the finals and semi-finals to show what is at stake. The data, which comes from SQAD MediaCosts National database, shows some fluctuation, but finals costs going well into the seven-figure range.
- Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research.
- After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Media unit. As we head into this year's "March Madness" competition, Kantar finds that the tournament's ad spending has grown 3.4% annually since 2013, with a gross ad revenue take of $1.322 billion in 2018.
- Few brands have experienced the kind of volatility that Nike has recently, but despite some well publicized "hits" -- especially the explosion of NCAA basketball star Zion Williamson's Nike sneakers and subsequent injury during a prime-time game.
- The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for nearly 28% of all clicks.
