Only 42% of Gen Z include monetary donations in their definition of 'charitable giving.'
With a name like JaM Cellars, you know they've got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars
marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. John Anthony Family of Wines' CMO, Sarah Montague, will share how the JaM Cellars marketing
ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources.
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research.
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and
differences from other groups."