Search results for "wine"

• Beyond the Bottle - The Power of Music Marketing
  With a name like JaM Cellars, you know they've got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. John Anthony Family of Wines' CMO, Sarah Montague, will share how the JaM Cellars marketing ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
  January 26, 2023  Tags: brand marketing, branded entertainment, charity, consumer, consumer experience, digital, engagement, marketing, music, podcast, wine
• Annual Silicon Valley Bank Report Paints Sober Picture For Wine
  A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry's sole BFFs.
  January 19, 2023  Tags: alcohol, baby boomers, liquor, research, sales, wine