Search results for "marketing"

• Digital Sweep: That's Where Marketing Dollars Are Going
  Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
  June 3, 2025  Tags: budgets, cmo, digital, earned media, email, marketing, paid search, research, sponsored content
• Influencer Platform Partners With Perplexity For Data-Driven Campaigns
  Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.
  May 13, 2025  Tags: apps, artificial intelligence, brand safety, content creators, data management, enterprise marketing, influencer marketing, marketing, media planning, partnership, programmatic, research, search, technology
• Reference Points Line Up Everything
  Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they're good or bad, worse or better, proper or improper.
  May 7, 2025  Tags: advertising, marketing, media buying, media planning, research
• Dizzying Dashboards: Executives Are Overwhelmed By Data
  Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
  May 5, 2025  Tags: data, data management, email, marketing, metrics, research, uk
• Brands Continue To Invest More In Influencer-Led Campaigns
  Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.
  April 2, 2025  Tags: ad spending, advertising, campaigns, communications, influencer marketing, marketing, research, snap, snapchat, social media
• Chief Executives Are Focused On Hiring Expert Marketers
  The passing of the Great Resignation has given employers the upper hand, but shifting demographics will lead to talent shortages.
  February 20, 2025  Tags: cmmr, marketing
• CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
  It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."
  February 4, 2025  Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
• Investments In Connected Commerce, Tech Stacks Rise To $585B
  Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
  January 30, 2025  Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
• Brand And Performance Are Codependent - Here's Why
  New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
  January 29, 2025  Tags: ad performance measurement, advertising, brands, budgets, marketing, measurement, performance marketing, research, search
• Super Bowl's Growing Media Mix: A Complicated Play
  The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
  January 28, 2025  Tags: advertising, marketing, media measurement, nielsen, ratings, research, super bowl, television
• Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
  Broad brand awareness and personalized outreach not only capture attention but also build trust.
  December 23, 2024  Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
• Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?
  Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters' attention, arouses their emotions, and makes them care.
  December 13, 2024  Tags: campaigns, marketing, politics, research
• Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
  "LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.
  October 17, 2024  Tags: ad targeting, advertising, fast casual, gay/lesbian, marketing, messaging, qsr, research, trends
• Stand At Attention? Not Enough When It Comes To TV, Media Advertising
  According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
  October 17, 2024  Tags: advertising, attention, campaigns, intent, marketing, media, metrics, purchase intent, research, sales, television
• More Americans Are Using Social Media To Find Their New Car: Report
  A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
  October 2, 2024  Tags: advertising, agency, automotive, content, demographics, digital marketing, facebook, marketing, path to purchase, recommendations, research, reviews, social media, tiktok, word of mouth
• The Short Attention Spans Of Trade Associations
  Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
  September 25, 2024  Tags: advertising, agency, attention, currencies, marketing, media, media buying, media measurement, media planning, metrics, research, supply side platform, television
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
  AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
  September 11, 2024  Tags: advertising, employment, marketing, media buying, paid media, paid search, research, search, sem, social media
• Why GenAI: Most Marketers See Benefits, But Face Issues
  Email copy is the second-most used function of generative AI, Skyword reports.
  August 28, 2024  Tags: artificial intelligence, creative, email, generative ai, marketing, research
• The Shiny New Risk Advertisers Have Begun Disclosing
  A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
  August 26, 2024  Tags: advertising, artificial intelligence, cyber security, energy, entertainment, legal, marketing, media, regulation, research, sustainability, technology
• AAF's Hall Of Achievers This Year Includes Hollywood's Issa Rae
  Issa Rae has been awarded the organization's second annual Cultural Force Award, which recognizes people who have influenced industry efforts to advertise, market or reach new audiences.
  August 23, 2024  Tags: advertising, awards, marketing, research
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
  Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
  July 24, 2024  Tags: b2b, baby boomers, demographics, email, gen z, marketing, millennials, research, revenue, technology
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• NBA Team Sponsorships Rise 7% To $1.5B
  NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
  May 21, 2024  Tags: alcohol, automotive, beverages, health care, marketing, research, revenue, social media, sponsorship, sports, technology
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
• Trouble-Free Shopping Is A Top Brand Loyalty Driver
  Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
  April 24, 2024  Tags: australia, brands, consumer, demographics, email, loyalty, marketing, marketinghealth, research, shopper marketing, sms, uk
• CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
  Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
  April 24, 2024  Tags: artificial intelligence, cmo, generative ai, marketing, research, tools
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends