Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.
Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
Make the effort to discern the needs of someone you are trying to influence, and demonstrate your ability to help meet those needs.
Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be
reorganzed.
The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than either could be on their own.
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added
value.
WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.
Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.