Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
Surveys are shorter than they were, accommodating the increased use of mobile.
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
Over half have integrated generative AI, but most express concern about revealing AI's use to consumers.
"Every penny we donate will go to support like-minded candidates and oppose candidates who aim to kill America's advanced technological future," says Andreessen Horowitz's Ben Horowitz.
Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing
performance.
Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job
responsibilities.
In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing
at Red Ventures, explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves
a range of KPIs for both ad clients and affiliate revenue.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
influence purchases.
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay
honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only
sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels,
from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey
found.
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to out of home, display to social feeds, Manscaped not only leverages every channel available but keeps those screens fresh with a
wide range of creative across the full funnel, inside and outside of its core demo. Manscaped's Senior Media Manager, Emily Yager, explains the data and strategy that drive one of the highest profile
DTC brands as it has expanded into an omnichannel power player.