Commentary
Trend-Followers, Not Trend-Setters
- by J. Walker Smith , Op-Ed Contributor, July 2, 2025
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly column this year, I want to share some snippets for your consideration. I hope they’re helpful.
This week’s …
