Seeing the plastic pollution crisis as an opportunity to solve a global environmental problem through contemporary and creative product development, GOT BAG created the world's first backpack made of
100% recycled ocean plastic. A story that can be told easily online, but a difficult challenge in the retail environment. GOT BAG head of NA, Matthias Paisdzior, shares how the brand creatively
leveraged POP materials to successfully inform and engage consumers in-store.
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or
ways of thinking.
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving
the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times
is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
New research indicates brands may be better off if they don't tell stories -- especially if they've got an exceptionally good product.
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads.
With only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over the past few years and what she is most looking forward to this
year. Buckle up!
Forget Adidas vs Nike. Lidl has upstaged both by tapping into our emotions.