November 20 - 23, 2024
strategy
Surprise: Storytelling In Ads Not Always Best Choice
- by Sarah Mahoney @mahoney_sarah, October 30, 2019
Whether you’re at a story slam, tuned in to the Moth or crafting elaborate brand videos, it’s clear America’s mania for storytelling isn’t slowing down. But new research from the Kellogg School at Northwestern University indicates brands may be better off if they don’t tell stories -- especially if they’ve …
