Commentary
The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024
Advertisers and agencies will one day use a new form of generative AI (GAI) to create TV commercials, as technology increasingly brings non-traditional companies like Dassault Systemes into the industry.
Dassault's 3DExcite already provides agencies with 3D digital images of cars -- including ones that don't actually exist -- to …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
