The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive

Advertisers and agencies will one day use a new form of generative AI (GAI) to create TV commercials, as technology increasingly brings non-traditional companies like Dassault Systemes into the industry.

Dassault's 3DExcite already provides agencies with 3D digital images of cars -- including ones that don't actually exist -- to …

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