Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
While online shopping has changed, so have consumer expectations. They want more.
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemic, with a greater impact on companies' top- and bottom line.
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.
Microsoft today reported yet another large-scale email system hack. This attack comes on the heels of several other breaches including SolarWinds, Ubiquiti, and the Colonial Pipeline.
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and
socialization to make the most of their learning.
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media.
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new
report released today by Publicis Media's Zenith unit.
European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use
ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
When does delivering the same ad to the same person begin to delivering diminishing returns? Facebook delves into data to answer the question.
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa
have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal
consumption and protect the value of sports rights," say the authors of the report.
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded
via programmatic methods.
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence
Global President Brian Wieser writes in an update published on Saturday, adding that ad spending is "even going positive in some markets."
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
The French company, the parent of email service Mailify, plans to continue investing in R&D.
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany,
India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is also important.
When asked how brands can be more transparent about data collection, 35% of respondents said "being allowed to dictate data collection preferences."
During the first month of lockdown, people in 49 of 85 countries experienced slower mobile internet speeds and people in 44 countries experienced slower broadband speeds, a study released Tuesday
finds. * Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties.
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile
site data from retail, travel, luxury, and lead-generation brands.
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a
non-incentivized psychometric assessment that triggers emotional and subconscious reactions from respondents -- may seem a little more qualitative than what we normally report on, but it's worth
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad
agencies and clients, is substantially expanding its pool and is also expanding geographically. In the U.S. market, SMI is adding apex media-buying agency GroupM, as well as Horizon Media, Canvas
Worldwide, RPA and MDC Partners' Assembly. The additions boost its coverage of media-buying billings by 25% to just under $90 billion in ad spending by national marketers in the U.S..
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 Worldwide's agency new