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Search results for "europe"
- Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes.September 11, 2024 Tags: advertising, apple, europe, google, media buying, policy, regulation, research, search
- In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.July 5, 2024 Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
- The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.February 19, 2024 Tags: advertising, content issues, data, digital, digital content, europe, regulation, research, social media, teens, tiktok
- Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.February 13, 2024 Tags: artificial intelligence, b2b, customer experience, data, data management, ecommerce, email, europe, recommendations, research, uk
- With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.December 19, 2023 Tags: amazon, artificial intelligence, bing, chatbots, europe, generative ai, microsoft, misinformation, online publishing, politics, publishing, research, reviews, technology
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.December 6, 2023 Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
- A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.June 23, 2023 Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
- Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.May 31, 2023 Tags: artificial intelligence, canada, chatbots, data, data management, email, europe, non profit, regulation, research, technology
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.April 24, 2023 Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
- Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.April 17, 2023 Tags: advertising, algorithms, artificial intelligence, australia, digital, ecommerce, europe, paid search, research, retail, search, uk
- Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.
- Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.March 17, 2023 Tags: b2b, customer experience, customer service, email, europe, france, research, uk
- The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
- Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society if measures are not put in place to control it.February 22, 2023 Tags: artificial intelligence, call to action, cause-related, digital, europe, pinterest, regulation, research, search, social media
- Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
- Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.December 9, 2022 Tags: attribution, cmmr, cookie tracking, economy, europe, marketing, media buying, media measurement, paid media, performance marketing, research
- Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
- A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.November 22, 2022 Tags: augmented reality, consumer experience, digital, entertainment, europe, fashion, health and beauty aids, research, retail, snapchat, travel, uk
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
- The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.June 16, 2022 Tags: agency, augmented reality, consumer experience, customer experience, digital, europe, france, intent, research, snapchat, uk
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.April 7, 2022 Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
- That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
- The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
- Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
- Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.October 18, 2021 Tags: advertising, brand safety, content issues, digital, digital content, display, europe, research, viewability
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.July 27, 2021 Tags: asia, cmo, consumer experience, covid-19, email, europe, health care, insurance, management, marketing, performance marketing, research, retail, strategy, technology, telecom
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.