The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The
analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon
dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent
bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.
Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society
if measures are not put in place to control it.
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more
But many see skills and measurement as key barriers to growth, WARC and MMA report.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
While online shopping has changed, so have consumer expectations. They want more.
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemic, with a greater impact on companies' top- and bottom line.
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.