Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
Pinterest CEO Bill Ready is calling on the social media industry to self-regulate AI and take accountability to build a more positive internet. He addresses the state of AI and the impact on society
if measures are not put in place to control it.
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more
But many see skills and measurement as key barriers to growth, WARC and MMA report.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
While online shopping has changed, so have consumer expectations. They want more.
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemic, with a greater impact on companies' top- and bottom line.
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.
Microsoft today reported yet another large-scale email system hack. This attack comes on the heels of several other breaches including SolarWinds, Ubiquiti, and the Colonial Pipeline.
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and
socialization to make the most of their learning.
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media.
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new
report released today by Publicis Media's Zenith unit.
European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use
ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
When does delivering the same ad to the same person begin to delivering diminishing returns? Facebook delves into data to answer the question.
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa
have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal
consumption and protect the value of sports rights," say the authors of the report.
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.