Commentary
BDR Neglect: B2B Sales Leaders Say They Are Getting Less Support
- by Ray Schultz , Columnist, March 24, 2023
B2B sales team morale has plummeted in the past year.
Business development representatives (BDRs) feel less supported by their firms, and email teams must wonder if they are adding to this by failing to supply leads in sufficient quantity.
BDRs are the people responsible for generating and distributing leads …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
