The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
User-generated content from everyday influencers and subject matter experts is an important source of trust.
A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because it has found a way to train its models at a lower cost.
Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.
Other kinds of companies, such as those in the financial services, healthcare and technology industries, are more likely to say they use Gen AI for information technology.
One question posed to respondents was: "How do you feel about the total number of ads and promotion during the show?"
Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user
attention.
The streaming pioneer has the highest reach and engagement per user, creating more opportunities for users to engage with content.
Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report
released by Sensor Tower.
The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
As economic recovery fuels consumer spending, retailers are racing to balance personalization, tech investment, and operational efficiency.
Nearly 71% of marketers say their performance TV budgets are increasing this year.
Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news
media.
Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The Too Bad, and The Ugly." This edition features
two "Goods" ("Missing You" and "Murder Mindfully") and one "Too Bad" ("Sqid Game). Click to read and find out why.
Customer acquisition remains a top priority as concerns about a slowing U.S. economy ebb.
The lack of tentpole events such as the Summer Olympics will magnify a drop in spending on linear television.
An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.
Younger consumers have evolved beyond the lazy caricature of bored teens on social feeds.
Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with
an estimated 6.2 million.)
More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.
Consumers are turning away from favorite retailers unless they see real and clear savings.
Market and retail executives said spending on artificial intelligence is rising at their organizations.
The term is defined as "the behavior of alternating between alcoholic and non-alcoholic beverages during a single social occasion."
Inflation and taxes are among the biggest worries among U.S. consumers.
Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including
Shorts and In-feed.
Product recommendations are typically considered more reliable when they receive "upvotes" from other Reddit users.