A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.
Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick"
assistants.
The VML report advises that brands focus on the basics-competitive pricing, reliable delivery, product availability, and easy shopping-while making it easy for both AI tools and consumers to find and
trust their products.
The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
That's according to a just-released analysis by agency research firm COMvergence.
"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was 1966. Harvey was 24 years
old."
Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do?
To gain more visibility in AI search results, health & wellness CPG brands need to focus on different content strategies depending on product category,
When a brand's ads look AI-made, many consumers say they lose trust in it.
The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness.
The marketing push highlights digital tools for turbulent times on Main Street.
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
Roughly 75% of Americans feel press freedom is extremely or very important for society’s well-being, according to a new study by the Pew Research Center, the Associated Press reports. But 50%
support government restrictions on reporting in certain instances — for example, to protect national security. But many respondents say it is never acceptable to revoke the broadcast license of
a news provider. About 70% of Americans believe the Trump administration and the U.S. news media have a very or somewhat bad relationship.
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
People may resent the hours lost to feeds, alerts and messages, but they continue reaching for the glowing rectangle with the devotion once reserved for family, faith and the television remote.
Just in time for tonight's live awards telecast, here's my brief history of the Emmys, and my recommendations for making them better and boosting the ratings.
In a tech-dominated world, emotions are more powerful than transactions.
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive
Advertising Bureau.
More than three-quarters of Americans said they intentionally ignore or avoid digital ads.
The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.
Autonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better
targeting options from advertising and marks a transition from digital to agentic commerce.
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% more caffeine and what the company called a "bold kick of cherry."
For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.
Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired."
An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills.
Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher
Antenna.
Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic.
Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that financial success is merely waiting for
anyone willing to wake up at 5 a.m. and drink branded coffee.