Younger consumers appear less interested in making alcohol the centerpiece of every social gathering.
U.S.viewers didn't lose their appetite for great stories. They just started watching them one algorithm at a time.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.
Nearly three quarters of Gen Z adults stay in at least half of their weekends each month with 73% say staying in has become their default weekend plan, according to The Harris Poll.
Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."
"A CBS News poll found that 4 in 10 people say they are now buying or eating less produce to avoid the "explosive diarrhea" parasite that causes cyclosporiasis," according to syracuse.com. "More than
11,000 cases reported earlier this month across multiple states were linked to iceberg lettuce, while other smaller outbreaks have been tied to parsley and cilantro."
Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.
About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.
As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover.
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis
and proactive containment that can reason and make decisions on its own.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
Dentsu says commerce media has reached a point where operational competence supersedes growth.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.
Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score of 80, unchanged from last year, outscoring both gas and electric vehicles.
Workers aren't asking AI to run the whole show. They're asking it to brainstorm, draft, edit, research and sanity-check their ideas.
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.
Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression.
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.
Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
Sports remains one of the last places where millions of people voluntarily show up at the same time and, almost unbelievably, don't spend the entire broadcast looking at TikTok.
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia,
Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.
A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can
ever stop chasing young eyeballs.