The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits.
Brands winning on sustainability are highly selective about what they communicate and how they prove it.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
As wedding season starts in full force, many couples appear increasingly determined to celebrate without lavish spending.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the
2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman
Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups.
“Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.
AI referrals are increasingly delivering users who show up with a purpose rather than a vague desire to browse.
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI
into award-worthy creative executions.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV."
Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a triumphant comeback.
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Gartner's new research details how the brand measurement mess is hindering long-term growth.
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Audio's old workhorse keeps hauling most of the ad-supported audience.
In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report.
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals.
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.