Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
Bain highlights 25 use cases across the sales cycle, from lead generation to account management, that could unlock significant value.
Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and retail.
Consumers who buy candy at big-box stores tend to over-index on paid subscriptions for local news and business content.
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing," according to Chargebee - a possible "pay-per view"-like option for streaming.
A new feature of this year's list is the inclusion of a metric that estimates the percentage of a company's revenue derived from fossil fuel contracts. Topping that index is Edelman.
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright annoying.
Brands identified as American suffer an average 20-point drop in both purchase intention and trust among international shoppers.
Data showed no significant differences in purchase intent when ads appeared next to stories on politics, crime or sports across key demographics.
"Our goal is to build multimodel general intelligence," Luma AI CEO Amit Jain said, explaining that the company wants to build what comes after text-based large language models to further creativity.
Declining birth rates mean shrinking long-term demand for products and services tied to child rearing.
Five years ago in 2020, during the midst of the pandemic, live still led vs. streaming - at 43% vs. 36%.
A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for product webpages, Amazon product detail pages, relevant audiences, brand
guidelines, and previous brand ads or images.
Potential applications include advanced predictive analytics, faster data processing and real-time simulation of customer journeys.
The most common applications for the technology include chatbots, content generation and trend analysis.
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media research company.
BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.
While inflation could limit unit sales growth, higher prices are expected to boost total spending.
Brands that invest in tailored, identity-driven advertising strategies stand to earn loyalty and long-term returns.
AI is reshaping browsing behavior and setting new expectations for digital advertising.
The Emmy Awards telecast, which has traditionally alternated among ABC, CBS, NBC, and Fox, was once seen as a major promotional vehicle for the broadcast networks (pre-2015). The host network would
win a bunch of awards and have commercials ready to immediately tout their wins. Since there were no streaming platforms, and competing networks aired repeats, ratings were consistently strong.
Virtually everyone was familiar with the nominated series, and liked to see if their favorite shows would win awards. I'm old enough to remember when marginally rated series would become hits after
winning multiple Emmys. It was a big deal. But this hasn't been the case for several years. In this week's edition, I review the brief history the awards show -- and its highs and lows -- and offer
some suggestions on how to make it better and improve audience ratings in the process.
Good news for streamers is a slight decline in the number of consumers cancelling their subscriptions. Premium streamers have the lowest/best "churn" rate, at 4.1%.
Former Meta employees have come forward alleging that the tech giant buried internal research findings focused on safety concerns regarding users under the age of 13, including negative effects
stemming from Meta's virtual-reality products and platforms.
WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.
That's according to WPP Media, which has issued an updated report on trends driving that ad industry over the next five years.
The sharpest cutbacks are coming from Gen Z, who anticipate trimming holiday budgets by 23%.
Highly visual platforms such as Instagram and Snapchat often intensify body surveillance, body shame and dissatisfaction with appearance.
Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on vaccine views.
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days.
The streaming platform's ad-supported base offers a fertile ground for dining, retail and lifestyle campaigns, a survey indicates.