Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Many AI companies still fail to implement proper safeguards to prevent their systems from reproducing or competing with professional media content.
- Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
- Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising.
- AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.
- Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
- BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.
- Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions.
- About three quarters of journalists say press releases remain the most useful asset PR teams can provide.
- Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds.
- AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
- Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they're good or bad, worse or better, proper or improper.
- Nearly half of consumers report an email as spam if they never gave explicit permission to receive it.
- Is AI the solution to all consumer insight problems, or a semi-reliable "direct report" that can only take on a few basic tasks? Or is it a merchant in "snake oil" that should be approached with caution and perhaps avoided completely?
- Not a big surprise: Netflix's "Emily In Paris" sparked a 200% spike in interest in the titular city.
- Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
- Digital video's trajectory signals a "renewed confidence" in the channel's long-term viability, infrastructure and appeal.
- Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
- Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly.
- Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance metrics.
- Ad recall and viewer engagement have reached new lows in today's second-screening landscape.
- The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.
- Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser.
- The data highlights growing regional disparities in attention performance and continued strength from tech and media advertisers.
- Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.
- Less than a hundred days into Trump 2.0, perceptions of America's ability to remain the leader of the free world have tumbled, falling even lower than its last recent low - during Trump 1.0.
- A majority of boys are encountering online firearm content that experts warn is not only inappropriate but potentially dangerous.
- Half of those surveyed said protecting their bank account details and login credentials is their highest priority.
- A new report from COMvergence finds that deal activity fell 37% last year for a total of just 52 transactions. From 2016 through 2024 there were 766 acquisitions in the sector.
- YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
- U.S. consumers spent $144 million on in-app purchases in March, more than doubling February spending.
