ANA survey validated investments in multicultural marketing and found marketers reporting DEI progress within their own organizations.
U.S. consumers last year bought groceries from an average of 20.7 different stores, dividing their shopping among more stores to save money.
The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome.
In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
Thirty-nine percent of viewers get recommendations on what to watch from the TV home screen, making it an important resource.
A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth over the 2019-20
period, when political ad revenue totaled $9.02 billion.
"For example, Dr Pepper answered the TikTok 'dirty soda' trend with its Creamy Coconut soda," says FutureBrand's Field.
Influencer campaigns are more likely to shape children's shopping preferences than those of parents.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
A burger or a Birken? That's the question proposed from the results of a QSR survey that's getting lots of media buzz.
"It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality," said J.D. Power's Frank Hanley.
Almost half of consumers said they avoid ads because they're annoying, challenging marketers to capture quality attention.
The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
The retailer says customers increased digital viewing by 40% last year.
Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
Gen Zers are sophisticated in how they use digital tools for expressing themselves.
Brand support for the LGBTQ community is likely to be viewed positively by U.S. consumers.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity for marketers to develop strategies to engage a high-spending group.
Wieser estimates 13.2% of all TV/video viewing - gross ratings points - came from total ad-related networks and streaming viewing, slightly down from 13.3% a year ago.
Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
Meta Platforms and Google would be the biggest beneficiaries of a potential ban of the Chinese-owned social video app.
Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data
released Tuesday.
Energy and hydration drink brands were among the food and beverage category leaders in Circana's "New Product Pacesetters" of 2023.
Forty-four hotly contested congressional districts will be focal points during the presidential election.
Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed
to take naps while the software helped to solve problems.
This week's edition continues my "The Good, The Too Bad, And The Ugly" series of TV program reviews. The Good is a show you should enjoy if you like that particular genre. The Too Bad is a show
that could have (or should have) been better, or simply doesn't live up to expectations set by previous seasons - but that doesn't necessarily mean it's bad. The Ugly is a show that completely misses
the mark or is just an ill-conceived mess.