Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- In the absence of a federal privacy law, marketers are confronting state privacy laws that could expose them to fines, sanctions and other legal consequences.
- Consumers feel more assured that spending is manageable, with 83% saying they have at least some control over their grocery budgets.
- TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
- Four of the five legacy media companies were down in advertising results in the first and second quarter of this year.
- A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
- Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
- Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
- Issa Rae has been awarded the organization's second annual Cultural Force Award, which recognizes people who have influenced industry efforts to advertise, market or reach new audiences.
- The satellite-based broadband service has the potential to increase the streaming audience in remote areas.
- NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
- The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.
- While Venu Sports is mired in litigation, some viewers are watching live sports on more established streaming services.
- Technology specialists have a clearer vision of the AI future, a study by the Open Society Foundations says.
- Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
- Broadcast television held steady at about 20% of total viewing time among TV audiences.
- "Programmers have continued to impose and enforce strict bundling requirements through exorbitant minimum penetration rates," writes DirecTV Chief Content Officer Rob Thun.
- Three quarters of senior executives said they're increasing their investment in Generative AI because of its strong value.
- New research reveals how brands like Google and Dove are tapping cultural richness, blending heritage and modernity.
- Technology products typically see the most lift in brand choice as mobile viewers explore product features.
- "Subaru's increase this year reflects its consistent focus on safety and reliability," ACSI's Forrest Morgeson tells "Marketing Daily."
- Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.
- Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.
- I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
- People's interest in back-to-school podcast ads is a precursor to holiday shopping.
- Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March, Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools -- specifically, the Meta Content Library.
- Almost three quarters of people who watched Paramount+ only viewed one program during the first half of this year.
- This year, only $360 million has been pumped into ad-related startups, the lowest in more than a decade.
- In this week's edition I review two good series -- "Fallout" and "Major of Kingstown" -- and one that's too bad: "The Boys."
- Because many Prime Video viewers consider the service to be "free," they are now seeing ads on the service.
- Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.
