Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator
VideoElephant.
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
A jolting 95% of businesses haven't seen ROI from their internal AI projects.
Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time.
So far, the data shows a tradeoff: Equity is down in most segments, but parts of the funnel are moving in the right direction.
Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
If your brand strategy relies on making young people feel bad about themselves, it may be time to revisit the deck.
New research from Magid shows a decline in the association of the word “trustworthy” with news
organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented
at TVNewsCheck’s Programming Everywhere conference on April 19 at the NAB Show.
American consumers are losing billions to what can only be described as professionally engineered inconvenience.
Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In this week's edition I kick off a new series about
what the industry can actually measure, and what it cannot. Do I have your attention?
About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes.
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
Breakfast is the time when consumers opt for healthier choices like fruit, but good intentions fall short later, according to Technomic.
A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
All income groups are spending more on luxury, but higher-income households are leading the charge.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.