VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or even the stars and
Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.
As retail media networks grow, advertising professionals are looking for common ways to measure incrementality.
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
Sports podcasts were the most likely bring on guests, while the true-crime genre was least likely to do so.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
Over the past few years, one of the more controversial aspects of NFL football games is the idea of going for it on fourth down when a team needs two or three (sometimes more) yards for a first down.
The reason? Something called "analytics," which has upended decades of NFL truism and tradition. Anyone who watched the NFC Championship game between the San Francisco 49ers and Detroit Lions (or any
number of other games this season) knows how contentious this has become. Whether you agree or disagree with using analytics to help determine the best course of action during a sports contest, it
is here to stay. In this week's edition, I explain the role statistical research has -- and is -- playing in NFL coverage.
About $157 billion is expected to be transacted programmatically as media agencies and publishers automate more of their operations,
FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
Only 9% of Amazon Prime Video customers said they'll pay extra for an ad-free experience.
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women
respondents believe brand loyalty is a top priority vs. 34% of men.
Understanding consumer motivations can help to avoid Bud Light-size missteps
Brands need to rethink how they collect first-party data, because consumers don't trust them.
A sale of Paramount Global to any big legacy TV-based media or digital-first company is an uncertain situation, Bernstein Research says. "Without a clear buyer/structure, the outcome is still up in
the air," writes Bernstein media analyst Laurent Yoon. "It could limp along for a while and requires a risk-taker with a lot of money to burn."
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
People's ideas about word-of-mouth recommendations can vary by age.
There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
About a third of U.S. consumers already pay for an ad-based streaming subscription.
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
Consumers are most likely to prefer non-intrusive ads that appear at the bottom of a TV screen.
A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
The most objectionable categories of digital content for advertising are hate speech, adult materials and terrorism.
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
Many local media professionals foresee stronger digital ad revenue in 2024.
Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
"If your team is in power, you feel a little bit more confident about the economy," Ipsos data journalist Sarah Feldman explained during the team's fist monthly election tracker briefing of 2024.