wellness
Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
- by Sarah Mahoney @mahoney_sarah, May 29, 2025
Image above: Selena Gomez's Rare Beauty brand blends makeup with mental health messaging.
As the $2 trillion global wellness market evolves, Gen Z and millennials are turning up the heat on food and beauty brands, blurring category lines, demanding personalization, and prioritizing function over flash.
McKinsey’s latest “Future of Wellness” …
