Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Over half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip.
There is a significant amount of pent-up demand for travel, GasBuddy CMO Michael DiLorenzo tells "Marketing Daily."
"What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
It intentionally positioned the experience at the intersection of one of the busiest gates and the main corridor that leads to baggage claim so that a highly affluent audience of Super Bowl attendees
could not miss it.
In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles,
IMDB/Wiki pages, digital banners and videos, and OOH billboards.
It highlights top content for the month as one's own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.