Search results for "pr"

• Dove's #TakeTheTime Shows Paternity Leave In Positive Light
  On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same time.
  October 1, 2019  Tags: awards, canada, engagement, health and beauty aids, influencer marketing, interactive, men, omma, out-of-home, pr, search, social media, tv, web sites
• Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
  The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics.
  October 1, 2019  Tags: gaming, influencer marketing, pr, streaming, telecom, video, youtube
• IHOP Turns Itself Inside Out To Call Attention To Its Burgers
  To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
  September 10, 2019  Tags: awards, awareness, earned media, pr, redesign, restaurants, sales, social media, social networks
• Cut Golf Put Flag In Sand With Use Of Influencers
  A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media.
  March 18, 2019  Tags: awareness, digital, events, facebook, influencer marketing, instagram, pr, retail, social media, sports
• Oh Henry! Creates New Bar For Those 4:25 Munchies
  The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials
  March 14, 2019  Tags: awareness, canada, cannabis, earned media, food, influencer marketing, millennials, out-of-home, packaging, paid media, partnership, pr, sampling, social media, social vibe
• Tourism Australia Hoax Drives Super Bowl Viewers Online
  Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and videos, and OOH billboards.
  March 14, 2019  Tags: ad campaign, awareness, broadcast networks, digital, integrated marketing, media, movies, out-of-home, pr, retargeting, social media, super bowl, tourism, video
• Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
  Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
  November 8, 2018  Tags: african american, awareness, brand marketing, cause-related, digital, digital-out-of-home, earned media, events, health care, hispanics, influencer marketing, integrated marketing, music, out-of-home, paid content, partnership, pr
• Be A PR Pro
  Getting your first PR job can be both thrilling and terrifying, says a report from Ragans PR Daily by Jordan Danielson. Not only are you excited to start your career, but you're eager to make a good impression.
  September 18, 2018  Tags: pr, research