On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same time.
The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics.
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs
A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media.
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles,
IMDB/Wiki pages, digital banners and videos, and OOH billboards.
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
Getting your first PR job can be both thrilling and terrifying, says a report from Ragans PR Daily by Jordan Danielson. Not only are you excited to start your career, but you're eager to make a good