Search results for "paid content"

• Generative AI For Content Marketing Is Expected To Grow
  Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
  October 11, 2023  Tags: ai, branded content, cmmr, content, content marketing, digital content, paid content, sponsored content
• Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
  Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework. Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating your way to conversion.
  October 2, 2023  Tags: advertising, brand marketing, branded content, influencer marketing, marketing funnel, paid content, social media, targeting, tiktok, user-generated content, video, youtube
• Consumers Are Likely To Distrust AI-Created Content
  Suspicions may be warranted because of the possible negative consequences of AI on a brand's reputation.
  October 1, 2023  Tags: ai, branded content, cmmr, content, content creators, content marketing, digital content, paid content, sponsored content, user-generated content
• Marketers Say Social Media, Video Content Is Most Effective
  More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
  October 7, 2022  Tags: branded content, cmmr, content, content creators, content issues, content marketing, content sharing, digital content, paid content, sponsored content
• B2B Buyers Favor Marketing Content Backed By Research
  Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
  April 20, 2022  Tags: b2b, branded content, cmmr, content, content marketing, digital content, news, paid content, sponsored content
• Turning Customers Into Fans: Church's New Social Media Playbook
  As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
  January 13, 2022  Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• Streaming Forecast To Drive Content Spending Past $220 Billion
  Comcast and Disney spend the most on content, including scripted content and live sports.
  December 20, 2021  Tags: cmmr, comcast, content, content creators, digital content, disney, distributed content, paid content, research, svod, technology, telecom, tv
• Hubble Tests TikTok & the "EYES" Have It!
  The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the short-form mobile video platform and discovered a new audience, success and scale.
  May 24, 2021  Tags: brand marketing, branded content, consumer, consumer experience, content, content marketing, covid-19, digital, digital content, paid content, social media, tiktok, trends, video
• End-to-End Is The Real Holy Grail: A Dell Use Study
  The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
  November 19, 2018  Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video
• It's Not Your Grandmother's Pine-Sol
  Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the heart and hustle of "doers."
  November 19, 2018  Tags: ad campaign, brand image, branding, cpg, engagement, influencer marketing, millennials, multicultural, music, paid content, relevancy
• D2C Goes Omni: HelloFresh's Next Level
  It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.
  November 19, 2018  Tags: coupons, cpg, d2c, direct marketing, dtc, email, food, innovation, out-of-home, packaging, paid content, retail, social media
• Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
  Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
  November 8, 2018  Tags: african american, awareness, brand marketing, cause-related, digital, digital-out-of-home, earned media, events, health care, hispanics, influencer marketing, integrated marketing, music, out-of-home, paid content, partnership, pr