Search results for "user-generated"

• Google Maps -- One-Third Of People Don't Trust It
  A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
  July 31, 2023  Tags: advertising, content creators, digital, influencer marketing, mapping/navigation, maps, online reviews, recommendations, research, review sites, reviews, search, user-generated, user-generated content, video, web sites
• Consumers Seek Rewards For Posting User-Generated Content
  More than half of consumers say they would be incentivized to create content for a chance to win a cash prize.
  April 28, 2023  Tags: cmmr, loyalty, social media, user-generated, user-generated content
• TikTok Q&A: Seizing Your Viral Moments
  Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
  June 21, 2022  Tags: audience targeting, behavioral targeting, retail, social media, social networking, user-generated, user-generated content, video, viral
• Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
  Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
  March 29, 2022  Tags: avod, cmmr, ctv, social media, streaming, svod, user-generated, user-generated content
• Consumers Most Prefer Fresh User-Generated Content On Websites
  Some 88% of people said they always or regularly check the date of reviews.
  January 13, 2022  Tags: cmmr, user-generated, user-generated content
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• Cheetos Leverages Social Data To Reward Asteroids Fans
  What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
  October 2, 2019  Tags: data, data-targeting, food, geotargeting, out-of-home, outdoor, personalization, radio, sales, social media, user-generated, user-generated content
• Using Edgy & Entertaining UGC To Upend a CPG Marketplace
  "Happy Sack Nut Love Cooling Cream" and "Nuclear Balm Tattoo Aftercare" are just two of many unorthodox products that have transformed Derm Dude into a viral men's grooming brand. Derm Dude Founder & Chief Dude Officer, Drew Plotkin, will discuss how a challenger CPG brand was able to upend a marketplace with edgy and entertaining marketing. We'll hear how the cult brand showcases its authentic image and voice through user-generated content to drive sales, consumer trust and millions of views on TikTok.
    Tags: brand marketing, consumer, cpg, sales, tiktok, user-generated