Most marketers say AI will have an impact in the next year, Ascend2 reports.
Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
Younger consumers and higher earners tend to be more receptive to personalized or interactive video.
Over 80% of consumers want more video from brands in their messaging but 70% rarely or never get it, according to a U.S./U.K. survey by Idomoo and Atomik Research.
Artificial intelligence (AI) is one of the technologies that will help to drive growth in personalization.
But consumers demand personalization in email and social media, Wunderkind reports.
Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.
A study by Razorfish and GWI examines how brands walk a fine line between respecting boundaries and creating authentic, personalized experiences, showing that one wrong move can be detrimental to
consumer trust in a brand.
Businesses in the Americas and Asia-Pacific region tend to make personalization a greater priority than those in Europe.
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key
sub-segments and themes for crafting more personalized appeals. Marriott International, Director of Loyalty Program Marketing, Leigh Strickland, shares their learnings from marrying the right data
with targeted offers and messaging to re-activate the deactivated.
Delivering a relevant, timely and
personalized experience to customers, but how do you do it no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy,
tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview
here:
Personalization can be an email marketers' best friend or worst nightmare. Using data provided directly by a customer can create challenges you may not anticipate. Ally Financial Inc.'s Marketing
Director: Email Marketing, Domain Management, and Brand Protection, Donna Lyon, discusses why it's essential to understand your data, where the data came from, and review/test the data within each new
campaign to reduce the risk of a poor customer experience.
A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy
Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how
long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data
driven but very human digital conversation.
One new tool is a multilingual email collector that lets users to send email or SMS invitations in local languages.
The biggest barrier to personalization at scale is a lack of consistent audience segmentation across channels.
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
While creativity and healthcare may seem like an unlikely pair, here's how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded
market. WestDerm's Senior Marketing Manager of Content Strategy, Veronica Clay, shares how their innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health,
sun, and fun. Along the way, they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life, and health histories.
Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
Young people and high earners share video and personalization preferences, Idomoo reports.
Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can
interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the
organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. Some 83% plan to splurge on travel expenses this year,
beginning with summer vacations.
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester.
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.