Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
Young people and high earners share video and personalization preferences, Idomoo reports.
Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can
interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the
organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. Some 83% plan to splurge on travel expenses this year,
beginning with summer vacations.
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester.
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the
young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational
experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It's all about letting the user drive the
conversation, not technology or marketing.
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops.
General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500.
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide
customers through the insurance shopping process. Sometimes it's the little things, it turns out, that keep messaging personal, not just personalized.
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metrics for
its advertisers vs. other digital campaigns.
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
Deloitte describes technologies that can help retailers create bespoke customer experiences.
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual cookie targeting
and cross-site tracking. It almost seems like a step backward by stepping sideways to achieve its goal.
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is also important.
When asked how brands can be more transparent about data collection, 35% of respondents said "being allowed to dictate data collection preferences."
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% said they are more loyal to brands that provide a personalized experience.
The study cites Kohl's, Target, Walmart, Disney, Nintendo, Spotify, YouTube, Ford, Jeep, Subaru, Toyota, Dunkin' and McDonald's as some of the brands that are correctly personalizing messages.
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The
segmentation schema is derived from a multinational study Accenture fielded among consumers in 15 countries earlier this month, and it says it found that "consumers are responding in a variety of
ways" ranging from anxious and worried to complete indifference.
Most retail brands say advanced personalization achieves ROI of 200% or higher, Kibo reports.
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against.
The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
New research from Episerver suggest that shoppers are giving brands an impossible task of prioritising privacy but also pushing ahead with personalisation, "Netimperative" writes.