"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the
young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational
experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It's all about letting the user drive the
conversation, not technology or marketing.
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops.
General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500.
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide
customers through the insurance shopping process. Sometimes it's the little things, it turns out, that keep messaging personal, not just personalized.
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metrics for
its advertisers vs. other digital campaigns.
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
Deloitte describes technologies that can help retailers create bespoke customer experiences.
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual cookie targeting
and cross-site tracking. It almost seems like a step backward by stepping sideways to achieve its goal.
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is also important.
When asked how brands can be more transparent about data collection, 35% of respondents said "being allowed to dictate data collection preferences."
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% said they are more loyal to brands that provide a personalized experience.
The study cites Kohl's, Target, Walmart, Disney, Nintendo, Spotify, YouTube, Ford, Jeep, Subaru, Toyota, Dunkin' and McDonald's as some of the brands that are correctly personalizing messages.
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The
segmentation schema is derived from a multinational study Accenture fielded among consumers in 15 countries earlier this month, and it says it found that "consumers are responding in a variety of
ways" ranging from anxious and worried to complete indifference.
Most retail brands say advanced personalization achieves ROI of 200% or higher, Kibo reports.
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against.
The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
New research from Episerver suggest that shoppers are giving brands an impossible task of prioritising privacy but also pushing ahead with personalisation, "Netimperative" writes.
Relevance and personalization are crucial to engaging consumers online, but effective personalized ads can be labor intensive and hard to scale. Not to mention the new data regulations and the fact
people are demanding privacy now more than ever. So how do marketers meet consumer demands in today's data-challenged world?
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds.
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors of the report -
Bing's Top Search Results Contain an Alarming Amount of Disinformation.
Shouldn't there be a little more mystery, and segments? Won't reading emotion be even creepier?
Gartner research predicts four in five marketers will give up on personalisation by 2025 due to low ROI and difficulties in managing personal information, "Campaign" reports.
"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 Media Trends & Predictions" report,
which includes an analysis by Kantar Chief Digital Officer Thomas Zaruba on ethical use of data. Zaruba cites a data paradox showing that while 45% of consumers like seeing ads personally tailored to
their interests, 54% objective to ads targeting them based on their past behavior.
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and
differences from other groups."
Facing cluttered inboxes, consumers will ignore personalized messages. Gartner finds 27% of marketers cite data collection, integration and protection as major barriers to personalization.