Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
- by Laurie Sullivan @lauriesullivan, June 29, 2022
Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation.
“Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of product marketing, Adobe Commerce. “Those adopting personalized commerce strategies, from recommendations to …
