The latest ranking from Dunnhumby also highlights changing customer expectations.
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.
But while burgers have traditionally led sales for QSRs, sluggish results were forecast for burger, sandwich and pizza restaurants.
In Snapchat study, 79% said they "like when mobile delivery apps suggest other items they want added to their order."
As consumers continue to pinch pennies, they're becoming more decisive about where they spend their restaurant dollars.
GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity.
Study: 75% are looking to reduce online ordering fees, with the primary tactic being to drive order traffic to their own website.
New research from Cornell University and Numerator shows those on weight-loss drugs cut snack spending by 11%.
"LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.
The day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24.1% compared to the previous eight Thursdays, per Placer.ai,
A burger or a Birken? That's the question proposed from the results of a QSR survey that's getting lots of media buzz.
People want to eat out more, but inflation is keeping more of them in the kitchen at home.
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little
information on why they were there.
Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study.
In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
Spicy, sweet toppings and hot flavors will continue as a trend for pizza lovers, according to a study commissioned by Pizza Hut.
"The latest trend gaining momentum in the market is innovative sushi dishes," according to a ResearchandMarketing.com analyst.
"Mobile, app-based ordering and pick-up (will) increasingly steal share from third-party home delivery in 2024," according to a Lyons Magnus report.
The financial industry including insurance companies slashed spending on ad-supported streaming services.
During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience
with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the
Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner
with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable
creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo
wops and pink poodle skirts, reminding them how to make new drinks they love!
"Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry," according to InMobi.
Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that
allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their
television campaign to provide actionable insights and help prove what worked and what didn't.
Kantar BrandZ reveals a 20% drop in overall value for brands. And McDonald's, at number 5, is the ranking's top non-tech brand.
What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true
value exchange. KFC's Senior Product Owner, CRM & Loyalty, Haley Davison, shares the insights that one of the world's most recognizable QSR brands draws from a global footprint. How can aggregated
data like this lead to insights and tactics around identifying better value propositions that grow loyalty?
A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy
Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how
long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data
driven but very human digital conversation.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer
experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and
cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.