Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "qsr"
- GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity.
- Study: 75% are looking to reduce online ordering fees, with the primary tactic being to drive order traffic to their own website.
- New research from Cornell University and Numerator shows those on weight-loss drugs cut snack spending by 11%.
- "LGBTQ+ consumers feel misrepresented in advertising because the community is not a single, homogeneous identity," says Revry CMO Paul Kontonis.
- The day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24.1% compared to the previous eight Thursdays, per Placer.ai,
- A burger or a Birken? That's the question proposed from the results of a QSR survey that's getting lots of media buzz.
- People want to eat out more, but inflation is keeping more of them in the kitchen at home.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is a breakfast food, according to study.
- In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
- Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
- Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
- Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
- Spicy, sweet toppings and hot flavors will continue as a trend for pizza lovers, according to a study commissioned by Pizza Hut.
- "The latest trend gaining momentum in the market is innovative sushi dishes," according to a ResearchandMarketing.com analyst.
- "Mobile, app-based ordering and pick-up (will) increasingly steal share from third-party home delivery in 2024," according to a Lyons Magnus report.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.
- During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
- A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC(R) is the Ultimate Drink Stop(R), and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner with Paramount+ and build an influencer led campaign teaching consumers how to build "Grease: Rise of the Pink Ladies" inspired drinks. The campaign not only taught customers how to make craveable creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo wops and pink poodle skirts, reminding them how to make new drinks they love!
- "Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry," according to InMobi.
- Creating impactful television campaigns that deliver on key performance indicators meaningful to a client's business is critical these days. Fortunately, there are now great products and systems that allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their television campaign to provide actionable insights and help prove what worked and what didn't.
- Kantar BrandZ reveals a 20% drop in overall value for brands. And McDonald's, at number 5, is the ranking's top non-tech brand.
- What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC's Senior Product Owner, CRM & Loyalty, Haley Davison, shares the insights that one of the world's most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty?
- A common data model has been critical to Whataburger's radically personalized...and personal...approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data driven but very human digital conversation.
- Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
- Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. A&W Restaurants' Senior Director of Marketing, Liz Bazner, shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase.
- Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
- As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers - star athletes. Executing on this smart plan took more than posing Quarterbacks with store owners. Krystal Restaurants' Director of Marketing, Kaitlin Stoehr, shares what the company learned about crafting local campaigns around recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
