Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
- by Joe Mandese @mp_joemandese, January 23, 2023
The brand safety of advertising content adjacencies is far from a new issue for the ad industry, but a new study by IPG Mediabrands Magna unit and contextual analytics firm Channel Factory takes a consumer perspective and finds that the “misalignment” of an ad with its surrounding content can be …
