Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "pizza"
- Spicy, sweet toppings and hot flavors will continue as a trend for pizza lovers, according to a study commissioned by Pizza Hut.
- Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
- Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as early as late June to show their solidarity with the #stophateforprofit campaign. Here's what the data looks like.
- When Domino's retooled its loyalty program to Domino's Rewards this year, the company followed a simple recipe. Keep it simple, make rewards more attainable and improve the value for the customer, as well as the company. The new approach took flight in a 360-degree marketing program that tied rewards into new product launches as well, connecting loyalty to the larger marketing and menu development efforts. Nicole Pavlovich, Director of Loyalty & CRM at Domino's reports early learnings and where they are already moving the needle.
- Sbarro, that familiar mainstay of food courts everywhere, has to sell pizza differently...by the slice and on impulse. As Terri Weaver, Senior Brand Manager at Sbarro, explains, the brand had to find a market positioning and value proposition that was as singular as its unique history
