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Search results for "covid-19"
- Brands can help side workers make smart money moves to maximize their hard work.February 29, 2024 Tags: brands, cmmr, consumer, covid-19
- An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.January 22, 2024 Tags: ad campaign, advertising, analytics, covid-19, keywords, paid search, research, search, seo, start-ups
- During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.October 20, 2023 Tags: audience measurement, audience-buying, covid-19, fast casual, fast food, qsr, restaurants, sales
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.June 7, 2023 Tags: ad tracking, cookie tracking, covid-19, data, digital, government, health, health care, policy, privacy, research, tiktok, tracking
- New nightmares include budget cuts, and managing consumer loyalty, attention and expectations.May 8, 2023 Tags: artificial intelligence, cmo, covid-19, loyalty, marketing, research, roi, technology
- Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
- Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
- Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.September 12, 2022 Tags: brands, consumer, consumer experience, covid-19, loyalty, pharma, research, retail, streaming, television
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.August 17, 2022 Tags: ad spending, advertising, apparel, automotive, covid-19, cpg, entertainment, media, pharma, research, restaurants, retail, technology, travel
- Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."August 10, 2022 Tags: covid-19, cross-platform, data, data management, digital, media measurement, ratings, research, streaming, television
- Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19.
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
- The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession.
- Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
- A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.May 16, 2022 Tags: augmented reality, covid-19, digital, ecommerce, path to purchase, research, retail, social media
- Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."April 21, 2022 Tags: ad targeting, advertising, budgets, consumer experience, covid-19, data, digital, display, just an online minute, media buying, microsoft, online, research, retail, search, trends
- March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.)
- Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
- The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years ago to 84% in January
- "Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act."
- Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships.
- According to WARC, it's about $44.4 billion. Really.February 24, 2022 Tags: advertising, covid-19, data, digital, economy, place-based networks, research
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.February 14, 2022 Tags: advertising, analytics, consumer, covid-19, economy, magazines, media, newspapers, print, research
- As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
- Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.February 1, 2022 Tags: consumer, covid-19, data, demographics, email, government, metrics, research, uk
- Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.January 21, 2022 Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
- The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding.
- Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.