Brands can help side workers make smart money moves to maximize their hard work.
An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience
with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
New nightmares include budget cuts, and managing consumer loyalty, attention and expectations.
Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19.
But many see skills and measurement as key barriers to growth, WARC and MMA report.
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession.
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the
March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.)
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years ago to 84% in January
"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act."
Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships.
According to WARC, it's about $44.4 billion. Really.
The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding.
Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.