Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "covid-19"
- Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
- Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports.
- Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
- Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
- Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19.
- But many see skills and measurement as key barriers to growth, WARC and MMA report.
- The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession.
- Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
- A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.
- Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."
- March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.)
- Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
- The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years ago to 84% in January
- "Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act."
- Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships.
- According to WARC, it's about $44.4 billion. Really.
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
- As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
- Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners.
- Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
- The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding.
- Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.
- We may never return to the way things were before COVID-19, and marketers will have to go with the shift, Euromonitor International reports.
- Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years.
- Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
- "Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily."
- Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again.
- A "USA Today" and Suffolk University poll shows most Americans believe the U.S. is in the grips of a full-blown mental health crisis.
