Commentary
Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
- by Ray Schultz , Columnist, February 1, 2022
Here’s a broad view for email teams parsing response metrics to understand consumers: People want brands not only to understand them, but to help keep them safe, according to Forces of
Influence 2.0, a new study from Atlantic Brand Partners, conducted by Lucid.
How would brands do the latter? Apparently …
