January 25, 2023
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
- by Joe Mandese @mp_joemandese, January 21, 2022
The U.S. ad market has fully recovered from the recession of 2020-21, with full calendar-year spending rising 18% vs. 2020, and 9% vs. 2019, according to a Standard Media Index analysis of the U.S. Ad Market Tracker, a collaboration with MediaPost indexing total U.S. ad spending from the pool of …
The data is interesting---but difficult to evaluate without finer breaks such as "linear TV" vs CTV and AVOD, for example or spot TV vs national TV or digital display vs video. Also, the "grand total" percentages are at odds with the figures for each medium as they, obviously, are weighted by the amount of spending. Hence in the 2nd quarter comparison for 2021 vs 2019 except for "digital" everyone is way down but the grand total is up slightly.