OMG, WTF Is The 'IRL' Ad Economy?

At a time when the world seems increasingly torn between virtual and actual realities, a well-known publisher of ad industry data has defined a portion of the ad economy as being "IRL," as in the internet slang acronym for "in-real-life."

“Consumers live increasingly digital lives,"explains Alex Brownsell, head of content …

1 comment about "OMG, WTF Is The 'IRL' Ad Economy?".
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  1. Dane Claussen from Nonprofit Sector News, February 24, 2022 at 7:33 p.m.

    How about the IRL ad economy being definied as total ad spending minus the $68+ billion in digital ad fraud?

    https://www.mediapost.com/publications/article/371418/digital-advertising-fraud-expected-to-hit-68b-glo.html

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