Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
- by Laurie Sullivan @lauriesullivan, April 21, 2022
Consumers are back on their PCs, according to data released Thursday from Microsoft. The findings from the survey fielded by Forrester Consulting show that brands and retailers will shift media budgets more toward search, display, and online video during the next 12 months.
The data found that for many people …
