Search results for "media buying"

• Digital Not Immune From Current Ad Recession, Falls 2% YTD
  "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
  March 28, 2023  Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
• Basis Technologies Lays Off Employees As It Restructures
  Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
  February 21, 2023  Tags: ad technology, advertising, automation, cloud computing, layoffs, linkedin, media buying, media planning, programmatic, research, restructuring, technology
• Attention Metrics Insights, And Why They Are Becoming So Popular
  Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.
  February 6, 2023  Tags: audience measurement, data, decarbonization, media buying, media measurement, metrics, research, search, sustainability, uk
• Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
  With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for customer engagement and acquisition.
  January 23, 2023  Tags: cmo, data, data management, digital, integrated marketing, media buying, research, search
• Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
  The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023.
  January 11, 2023  Tags: ad spending, agency, campaigns, connected tv, ctv, customer experience, media buying, media measurement, metrics, research, retail, roi, search, social media
• Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
  Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
  January 9, 2023  Tags: advertising, broadcasting, content marketing, direct mail, local media, magazines, media buying, newspapers, ott, research, search, social media, streaming, television, video
• Media Agency Holding Company of the Year: GroupM
  This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
  January 8, 2023  Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront
• Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
  Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time.
  December 20, 2022  Tags: ad spending, advertising, economy, holding company, media buying, research
• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• Marketers Say Performance-Driven Media Are Vital For 2023
  Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
  December 9, 2022  Tags: attribution, cmmr, cookie tracking, economy, europe, marketing, media buying, media measurement, paid media, performance marketing, research
• Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
  To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
  November 28, 2022  Tags: ad spending, advertising, apple, apps, brand safety, media buying, research, social media, twitter
• 20% Of Media Buyers Report Investing In The Metaverse
  The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns.
  November 18, 2022  Tags: advertising, agency, customer experience, digital, iab, media buying, metaverse, research
• Local Advertising To Remain Mostly Flat In 2023
  Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
  November 9, 2022  Tags: ad buys, advertising, data, digital, forecast, hyper local, local media, media, media buying, research, search, small business, television, tv
• Search Ad Spend Contracts Among Big Agencies
  The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.
  November 9, 2022  Tags: advertiser-agency relationship, advertising, agency, digital, financial services, media, media buying, performance marketing, research, search
• TelevisaUnivision Embraces 'Nielsen One' Measurement
  The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
  October 25, 2022  Tags: audience measurement, audio, big data, cloud computing, cross-platform, data, digital, disney, engagement, media, media buying, media measurement, media planning, nielsen, research, streaming, television
• First-Party Data Reorients Media Sales
  Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era. Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.
  October 12, 2022  Tags: ad buys, advertising, audience measurement, audience-buying, data, data management, media, media buying, media measurement, media planning, pharma, programmatic, research
• OTT Is Fastest-Growing Media Segment For Local Advertising
  OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.
  October 3, 2022  Tags: advertising, automotive, ctv, digital, forecast, hyper local, local media, local search, media buying, ott, politics, programmatic, research, search, television, tv, video
• Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
  Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
  September 30, 2022  Tags: ad spending, advertising, amazon, avod, campaigns, data, data management, digital-out-of-home, direct mail, keywords, media, media buying, media measurement, out-of-home, privacy, research, retail, search, social media, video
• Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
  While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
  September 21, 2022  Tags: advertising, agency, campaigns, cause-related, digital, digital marketing, environment, media buying, research, sustainability, uk
• Search Thriving: Least Likely To Be Cut From Ad Budgets
  Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
  September 16, 2022  Tags: ad spending, advertising, apple, budgets, digital, ecommerce, facebook, google, instagram, media buying, paid search, research, search, tiktok
• Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
  Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
  September 13, 2022  Tags: advertiser-agency relationship, advertising, agency, budgets, campaigns, digital, google, machine learning, media buying, media planning, metrics, performance marketing, research, search
• How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
  Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand's products and services.
  September 7, 2022  Tags: ad buys, advertising, agency, brand image, brands, consumer, digital, media buying, misinformation, online publishing, path to purchase, publishing, research, search, trust-based marketing
• MRI-Simmons Taps 605's Katz For Advanced Advertising
  MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys.
  September 2, 2022  Tags: advertising, data, management, media buying, media measurement, research
• Is Brand Vs. Performance Media An Outdated Construct?
  "The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?"
  August 29, 2022  Tags: ad buys, advertising, brand marketing, campaigns, media, media buying, performance marketing, podcasts, research, television, upfront
• OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
  The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen.
  August 25, 2022  Tags: ad serving, advertising, analytics, australia, canada, digital, engagement, media buying, media measurement, metrics, mobile, performance marketing, research, search, uk, viewability
• ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
  While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new ANA study.
  July 28, 2022  Tags: advertising, agency, ana, digital marketing, events, marketing, media, media buying, media planning, performance marketing, promotion, research, sponsorship
• 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
  The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media Dynamics. While broadcast and cable nets grew similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively -- broadcast showed strength when it comes to prime-time 30-second commercials in terms of the cost-per-thousand (CPM) viewers.
  July 25, 2022  Tags: ad buys, advertising, broadcasting, cable tv, cpm, media buying, media measurement, research, television, upfront
• NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
  The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
  July 25, 2022  Tags: ad inventory, ad spending, advertising, agency, apple tv+, football, media buying, research, revenue, sports, sports rights, television
• GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
  GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
  July 19, 2022  Tags: agency, cause-related, media buying, research, sustainability
• Which Ad Buy To Make First -- Connected TV Or Linear TV?
  CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly more than 51% of advertisers plan their linear TV buying first as their "primary" buy, with CTV a "support" to that bigger linear TV buy.
  July 13, 2022  Tags: ad buys, advertising, avod, connected tv, digital, media buying, media planning, research, streaming, television