"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix
their own interactive worlds.
Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion.
Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft.
Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data.
The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.
Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.
Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop as an open, collaborative
ecosystem.
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showing where the biggest competitive battles are - and it's not where most marketers might expect.
To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of statistics. This will inform audience
targeting and messages - and media buying on specific platforms.
What if it was a mid-size cable network that indexed five times greater among younger viewers?
The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys.
Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be
reorganzed.