Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix
their own interactive worlds.
Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion.
Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft.