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Search results for "media buying"
- Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs.May 25, 2022 Tags: 4as, ad spending, advertising, ana, analytics, digital, economy, media buying, news, research, search
- The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.May 6, 2022 Tags: 4as, ad buys, advertising, ana, media buying, media measurement, nielsen, regulation, research, television, upfront
- KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.May 4, 2022 Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
- Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).May 4, 2022 Tags: ad buys, ad inventory, ad spending, advertising, agency, cpm, digital, media buying, media measurement, out-of-home, print, radio, ratings, research, television, upfront, video
- The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.May 2, 2022 Tags: ad spending, advertising, agency, connected tv, data, forecast, iab, media buying, media measurement, out-of-home, print, radio, ratings, research, social media, television, video
- "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.April 25, 2022 Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
- Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."April 21, 2022 Tags: ad targeting, advertising, budgets, consumer experience, covid-19, data, digital, display, just an online minute, media buying, microsoft, online, research, retail, search, trends
- Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to reflect the fragmentation of the industry."April 21, 2022 Tags: advertising, audience measurement, forecast, media buying, research, smart tvs, television, upfront
- "Alternative currency is not just a question of research and methodology. It's about operationalizing it."April 14, 2022 Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
- "We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said.April 13, 2022 Tags: advertising, agency, data, data management, digital, media buying, media planning, metrics, out-of-home, research
- The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.March 15, 2022 Tags: agency, analytics, cause-related, consumer, corporate ethics, corporate responsibility, media buying, media planning, regulation, research, trends, uk
- Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated.
- When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.February 7, 2022 Tags: advertising, agency, audience measurement, broadcasting, data, digital, media buying, metrics, performance marketing, ratings, regulation, research, television
- Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.February 2, 2022 Tags: cinema, cmmr, digital, digital marketing, digital-out-of-home, magazines, media buying, newspapers, outdoor, paid search, radio, search, search marketing, search retargeting, social media, social networking, social networks, television
- An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.February 1, 2022 Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
- Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July.
- Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
- Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.January 26, 2022 Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites
- Advertisers continued to shift their spending out of traditional linear television and into newer media channels.January 21, 2022 Tags: ad spending, addressable, addressable advertising, addressable tv, cmmr, media buying, online, streaming, tv
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.January 21, 2022 Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
- As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.January 13, 2022 Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
- The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points.January 7, 2022 Tags: advertising, avod, cmmr, digital, media buying, privacy, research, streaming, technology, television, wearable technology
- USIM worked with Roku to help solve the problem of generating foot traffic during the pandemic by providing a new ecommerce strategy to offset the reluctance of consumers in the market to return to in-person shopping.January 7, 2022 Tags: advertising, agency, agency of the year, data-targeting, ecommerce, management, media buying, media planning, research, targeting
- The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.January 3, 2022 Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
- Managing campaigns now takes an average of nine types of software or digital platforms.December 16, 2021 Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
- At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.December 13, 2021 Tags: ad buys, advertising, brand safety, digital, digital content, media buying, performance marketing, research, television, trust-based marketing
- The United States will drive much of the global expansion in ad spending, growing by $80 billion from 2021 to 2024.
- The growing number of consumers who watch video on internet-connected devices like smart TVs and mobile phones will continue to drive a shift in television ad budgets, according to a forecast by WPP’s GroupM. The projected expansion for CTV ad spending including U.S. political campaigns will be faster than for the broader television market, which will seesaw between growth and contraction through 2026, the media agency forecast. Changing viewing habits will create a quandary for major brands that have relied on the broad reach of traditional linear TV. Popular streaming services like Netflix, Disney+ and Amazon Prime Video don’t carry advertising, but they are investing heavily in original premium programming that appeals to viewers. “Consequently, the emerging world of television will simply offer fewer opportunities to advertise,” according to GroupM. “As a practical consideration, falling viewership of ad-supported TV in traditional environments will lead to reduced reach potential for campaigns that rely on the medium, which will generally make TV less attractive to many marketers.” Some brands will seek to integrate campaigns on traditional TV with those on video-sharing site YouTube, blurring the lines among TV, digital and search advertising, the report said. The agency published its updated forecast the same day that IPG Mediabrands’ Magna and Publicis Media’s Zenith offered their revised outlooks for growth in ad spending.
- Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.December 3, 2021 Tags: ad spending, advertising, amazon, cmmr, facebook, google, media buying, research, spending
- One-third of advertisers said they began their holiday promotions earlier as consumers started shopping amid worries about bottlenecks in supply chains.
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All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.