Search results for "media buying"

• AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
  OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
  May 28, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, automation, chatbots, data, media buying, research, technology
• Performance Media Takes Center Stage
  As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
  May 16, 2025  Tags: ad performance measurement, analytics, attribution, brand safety, d2c, data, data management, economy, media buying, media planning, performance marketing, research, upfront
• Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
  An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
  May 14, 2025  Tags: ad campaign, ai, artificial intelligence, forecast, future of media, generative ai, google, hacking, media buying, research, search, technology
• Google Search Up 49% One Year After AI Overviews Launch
  One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
  May 14, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, chat, chatbot, click-through, google, media buying, metrics, paid media, paid search, research, search, seo
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• Reference Points Line Up Everything
  Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they're good or bad, worse or better, proper or improper.
  May 7, 2025  Tags: advertising, marketing, media buying, media planning, research
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• New Brand Survey: TV Upfront Ad Market Optimism?
  A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
  April 18, 2025  Tags: ad buys, advertising, budgets, dsps, economy, media buying, research, streaming, television, upfront
• GAI Gets Hot, But Hallucinations Cooling Adoption
  Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a survey experiencing AI hallucinations leading to widespread skepticism about the tech.
  April 8, 2025  Tags: advertising, ai, artificial intelligence, cloud computing, media buying, research, search, seo, uk, ukraine
• Who Ya Gonna Believe, Me Or Your Own Lying Bot?
  New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
  April 4, 2025  Tags: ai, artificial intelligence, google, media buying, microsoft, misinformation, open source, privacy, research, technology
• Google Confirms Key AI Developer To Step Down
  Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
  April 2, 2025  Tags: ad campaign, ai, artificial intelligence, google, management, media buying, research, search, technology
• CIMM To Assess Economic Impact Of New Ad Currencies
  The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
  April 1, 2025  Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
• Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
  Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
  March 25, 2025  Tags: ai, artificial intelligence, brand image, chatbot, google, link building, media buying, online publishing, paid search, publishing, research, retail, search, sponsored content, subscriptions
• Would You Switch From Google To Bing For A Price?
  Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
  March 18, 2025  Tags: ad performance measurement, consumer experience, google, legal, media buying, performance marketing, policy, research, search
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• What Election Trends Say About 2025 Ad Strategies
  Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.
  March 4, 2025  Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
• Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
  The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
  February 25, 2025  Tags: ai, artificial intelligence, back-to-school, education, google, health, lead generation, legal, media buying, research, search, seo, web sites
• Perplexity Unveils Plan For AI-Based Web Browser
  The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,
  February 24, 2025  Tags: ad campaign, ai, artificial intelligence, google, machine learning, media buying, open source, research, search
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Perplexity Launches Deep Research Project
  Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.
  February 17, 2025  Tags: ad campaign, ai, artificial intelligence, google, media buying, microsoft, open source, research, tools
• Amazon Develops Predictive Model For Databases
  The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
  February 17, 2025  Tags: ad performance measurement, advertising, ai, artificial intelligence, data, database marketing, ecommerce, media buying, open source, performance marketing, research, social commerce, social media
• Programmatic Models Seeping Into Commerce Advertising
  The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
  February 10, 2025  Tags: ad campaign, ad performance measurement, advertiser-agency relationship, advertising, ai, artificial intelligence, ecommerce, media buying, online publishing, paid search, performance marketing, programmatic, publishing, research, search, shopper marketing, social media
• Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
  Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.
  February 3, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, chat, chatbot, film, funding, google, media buying, movies, research, technology, television
• Investments In Connected Commerce, Tech Stacks Rise To $585B
  Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
  January 30, 2025  Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
• AI Search Riddled With Challenges - Measurement, Data Privacy
  A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
  January 29, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, ecommerce, google, hospitality, measurement, media buying, metrics, paid media, paid search, research, search, seo, tourism
• Consumers Spent $150B On In-App Purchases In 2024
  Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.
  January 22, 2025  Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
• Immediate, Measurable Ad Results Fuel Performance Advertising
  An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
  January 16, 2025  Tags: ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television
• How Audio Investments Increase Branded Search Volume
  How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
  January 7, 2025  Tags: audio, brand image, brand marketing, branded content, brands, live streaming, media buying, podcast, podcasts, radio, research, search, streaming
• Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
  Broad brand awareness and personalized outreach not only capture attention but also build trust.
  December 23, 2024  Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
• News Planners & Buyers Should Pay Attention To
  If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
  December 18, 2024  Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television