Search results for "media buying"

• SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
  AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
  September 11, 2024  Tags: advertising, employment, marketing, media buying, paid media, paid search, research, search, sem, social media
• EU's Top Court Upholds Billions In Fines For Google And Apple
  Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes.
  September 11, 2024  Tags: advertising, apple, europe, google, media buying, policy, regulation, research, search
• AI Simulates How Consumers Will Respond Before Ads Run
  Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
  September 3, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
• Alphabet's Worth Without Google Search
  TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
  August 26, 2024  Tags: ad network, advertising, artificial intelligence, cloud computing, dsp, google, media buying, regulation, research, search, ssp, youtube
• Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
  Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
  August 21, 2024  Tags: artificial intelligence, media buying, microsoft, photography, privacy, research, search, windows
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• What Higher Clicks, Impressions In Q2 Means For Q3 2024
  While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.
  July 31, 2024  Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
• Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
  A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
  July 17, 2024  Tags: advertising, avod, consumer experience, entertainment, fast, media buying, research, streaming, television
• Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
  Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
  July 8, 2024  Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• AI-Infused Search Challenges Accuracy, Trust, Page Load Times
  Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
  June 25, 2024  Tags: ad campaign, advertising, agency, ai, generative ai, media buying, research, search
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
  DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
  June 17, 2024  Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
  Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
  June 4, 2024  Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
• Search Engine Use Declines Significantly As Young Users Find Their Way Online
  There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
  June 3, 2024  Tags: advertising, baby boomers, brands, gen z, media buying, millennials, research, search, social media
• Impact Of AI On Local Search As Seen In The Data
  SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
  May 21, 2024  Tags: advertising, chatbots, data, generative ai, hyper local, local media, local search, media buying, media measurement, natural language, research, search, tools
• Former Googler Says AI Is Driven By 'Stone-Cold Panic'
  Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
  May 20, 2024  Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
  Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.
  May 15, 2024  Tags: advertising, attention, campaigns, digital, engagement, intent, media buying, media measurement, meta, research, streaming, television, video
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
• Persuade Me: AI's Large Language Models Become Persuasive
  Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
  April 11, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, content moderation, google, language, local search, media buying, paid search, research, search, start-ups
• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
• Psychologists Find A New Way To Analyze Behavior And Target Ads
  AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
  April 8, 2024  Tags: ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
  Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
  March 18, 2024  Tags: ftc, google, ipo, media buying, research, search, social media