Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft’s Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
The study was conducted by …
MS had a blind comparison campaign ages ago to see if people liked the results on Bing or Google better. My results favored Google but have been a Bing user since - the experience, rewards, etc., are way better. MS' trouble is perception - If I bring it up, I'm perceived as the old guy (equating to Yahoo), or the weirdo contrarian. Not sure how you fix that.