Commentary
New Brand Survey: TV Upfront Ad Market Optimism?
- by Wayne Friedman , Staff Writer, April 18, 2025
Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot.
The survey found that 16% believe there will be declines in their budgets (1% to 49%), while 27% will …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
