As part of the potentially industry-shaking deal, AMC will get an undisclosed "share" of streaming revenues -- a first for movie theaters. The deal dramatically cuts the theatrical exclusivity window
and will help business for movie studios' small- to-mid-size films, cutting the traditional 90-day deal to 17 days.
Box office revenues are slightly higher than a year ago through the first weekend in March -- with national TV marketing spend stable for now.
Universal created a week-long influencer campaign that began 14 days before the film's release, consisting of a real-time skit that mirrored its terrifying plot.
With "free" in the name, it's no wonder that cage-free was the golden child of the grocery store. People had no idea that cage-free eggs come from hens that live their entire lives indoors.
The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team.
Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must grapple with her increasingly disturbing behavior.
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant
The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its
creative, publishing and bidding on a weekly basis.
The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.