Search results for "interface design"

• Lab Tested: Insomnia's Cookie-vation Experience
  As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer, Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
  July 6, 2022  Tags: branding, customer experience, customer relations, data, data mining, design, food, interface design, qsr, rebranding, redesign, research, tools
• Mobilizing the Loyalty Journey
  The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the QSR brand used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not only grew the topline loyalists number but also bottom line participation and revenue.
  May 27, 2021  Tags: acquisition, apps, customer experience, data, data-targeting, interface design, loyalty, marketing funnel, marketingqsr, mobile, promotion, qsr, segmentation
• Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
  The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
  November 19, 2018  Tags: addressable tv, api-driven, awards, cinema, creative, ecommerce, email, entertainment, film, geotargeting, innovation, interactive, interface design, mobile, movies, omma, place-shifting, technology, television
• Accessibility Is Not an Option
  Accessibility is not just another regulatory hurdle for business. Sara Scofield, VP Director of Corporate Email Marketing at U.S. Bank, explains how following basic compliance principles makes all emails more broadly deliverable, readable, and actionable. From text embedding to color choices, sentence length to logical interfaces, optimizing for accessibility is an opportunity for deeper engagement across a broader audience.
    Tags: affiliate marketing, banks, email, engagement, interface design, marketing