Search results for "rebranding"

• Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
  Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
  January 19, 2023  Tags: consumer, consumer experience, digital, ecommerce, email, messaging, mobile, performance marketing, privacy, rebranding, research, trends
• Lab Tested: Insomnia's Cookie-vation Experience
  As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer, Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
  July 6, 2022  Tags: branding, customer experience, customer relations, data, data mining, design, food, interface design, qsr, rebranding, redesign, research, tools
• SurveyMonkey Rebrands As Momentive
  SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc.
  June 9, 2021  Tags: branding, email, rebranding, research
• Atlanta Heats Up Brand Image Via Social Video Storytelling
  How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization sought to reshape the city's brand identity through local ambassadors, influencers and targeted social content by leaning heavily into destination assets and content themes that align with the interests of its target audience, the "creative class".
  November 9, 2020  Tags: ad campaign, audience targeting, brand image, brand marketing, celebrity, creative, facebook, influencer marketing, instagram, rebranding, social media, travel, video
• In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
  Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consumer Business renamed itself NielsenIQ and created a distinctive new logo differentiating itself from the old school Nielsen one (see below), which for now remains the brand associated with the company's legacy media research business, Nielsen Global Media.
  October 28, 2020  Tags: consumer, marketing, nielsen, rebranding, research, television
• Toluna Rebrands, Offers DIY Suite Of Research Tools
  Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and head of products and strategy at Toluna.
  June 4, 2018  Tags: analytics, data, digital, rebranding, research, self-serve