Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer,
Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility
design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc.
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination
marketing organization sought to reshape the city's brand identity through local ambassadors, influencers and targeted social content by leaning heavily into destination assets and content themes that
align with the interests of its target audience, the "creative class".
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consumer
Business renamed itself NielsenIQ and created a distinctive new logo differentiating itself from the old school Nielsen one (see below), which for now remains the brand associated with the company's
legacy media research business, Nielsen Global Media.
Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and head of products and strategy