January 25, 2023
In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
- by Joe Mandese @mp_joemandese, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it.
In preparation for the split, Nielsen's Global Consumer Business renamed itself NielsenIQ and created a distinctive new logo differentiating itself from the old school Nielsen one (see below), …
