Commentary
Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
- by Ray Schultz , Columnist, January 19, 2023
Email is the leading global driver of online
sales — when done properly.
Among consumers worldwide, 52% have made a purchase directly from an email they received in the last year -- a 4% increase YoY according to the 2023 Consumer Trends Index, a study by the newly rebranded Marigold …
