Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role
of sales teams.
Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and head of products and strategy
at Toluna.