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Search results for "ad spending"
- "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.March 28, 2023 Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
- A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.March 17, 2023 Tags: ad spending, agency, budgets, consumer experience, corporate ethics, economy, finance, government, media, research
- Just weeks after pulling its massive media account from long-time agency Horizon, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. So have its peers.
- A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.March 14, 2023 Tags: ad spending, advertising, apple, apple tv+, comcast, digital, hulu, nbcuniversal, netflix, peacock, research, streaming, svod, television, video
- Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending.
- A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than the agency holding company forecast consensus of nearly 10%.
- Direct mail is poised to make a comeback as small- and medium-sized businesses face higher prices to advertise on social media.
- 70% went to digital channels, up from 54% in 2021, reports MediaRadar.January 19, 2023 Tags: ad spending, advertising, children, digital, kids, research, streaming, television
- The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023.January 11, 2023 Tags: ad spending, agency, campaigns, connected tv, ctv, customer experience, media buying, media measurement, metrics, research, retail, roi, search, social media
- This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.January 8, 2023 Tags: ad spending, advertising, agency, agency of the year, audience measurement, cause-related, connected tv, data, decarbonization, digital, economy, forecast, holding company, media, media buying, media measurement, nielsen, podcast, research, television, upfront
- Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.December 13, 2022 Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
- "To you from failing hands we throw the torch for you to hold it high," Brian Wieser said, praising Kate Scott-Dawkins as GroupM's new chief ad industry forecaster.December 12, 2022 Tags: ad spending, advertising, d2c, digital, economy, forecast, media, research, television
- Advertising for cable TV works best when a media campaign is running on 40 to 45 linear TV networks where it can deliver a reach of 62%, according to Effectv.December 1, 2022 Tags: ad spending, advertising, cable tv, campaigns, comcast, media measurement, research, sales, television
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.November 28, 2022 Tags: ad spending, advertising, apple, apps, brand safety, media buying, research, social media, twitter
- Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.November 11, 2022 Tags: ad spending, advertising, audience targeting, forecast, local media, ott, programmatic, programmatic tv, research, revenue, television
- "The advertising environment is challenged as supply chain disruptions have restricted inventory for products leading to lower advertising spend in areas," writes KeyBanc's equity research team.October 27, 2022 Tags: ad spending, advertising, comcast, disney, forecast, research, revenue, streaming, supply side platform, warner bros discovery
- Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically by the end of this year -- at a 9% rate, says MoffettNathanson Research. The business is estimated to grow to $18.1 billion by 2025. "This includes $3 billion combined ad revenue from Netflix and Disney+," says Robert Fishman, media analyst, MoffettNathanson Research.
- GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad news."October 24, 2022 Tags: ad spending, advertising, agency, brand marketing, earnings, economy, forecast, journalism, media, news, podcast, research
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.October 13, 2022 Tags: ad spending, advertising, agency, apparel, automation, campaigns, data, digital, display, ecommerce, economy, google, holiday, paid search, performance marketing, research, retail, search, video, youtube
- Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.October 11, 2022 Tags: ad spending, advertising, content, digital, netflix, research, streaming, svod, television
- AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching $1.3 billion. October 2020 holds the all-time month record for political ad spend at $3.2 billion.
- Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.September 30, 2022 Tags: ad spending, advertising, amazon, avod, campaigns, data, data management, digital-out-of-home, direct mail, keywords, media, media buying, media measurement, out-of-home, privacy, research, retail, search, social media, video
- While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously undiscovered bodies of ad spending.
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.September 16, 2022 Tags: ad spending, advertising, apple, budgets, digital, ecommerce, facebook, google, instagram, media buying, paid search, research, search, tiktok
- Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in addressable products if the business remedied some of their concerns.September 8, 2022 Tags: ad spending, addressable, addressable advertising, addressable tv, advertising, agency, brand marketing, digital, digital marketing, media measurement, research, roi, television
- Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research -- down from an early estimate of 6.5%.September 6, 2022 Tags: ad spending, advertising, avod, cable tv, research, revenue, streaming, television
- Ad spending by the travel industry more than doubled from a year earlier, as consumers yearned to sightsee after being stuck at home during the pandemic.
- A composite of 40 of the biggest pure-play digital companies, GroupM said it is a "high-intensity" ad category that has been fueling much of the overall industry's growth.
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.August 17, 2022 Tags: ad spending, advertising, apparel, automotive, covid-19, cpg, entertainment, media, pharma, research, restaurants, retail, technology, travel
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.