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Search results for "ad spending"
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.May 29, 2025 Tags: ad spending, advertising, automotive, cmmr, connected tv, digital, financial services, health care, influencer marketing, media measurement, nielsen, performance marketing, pharma, research, retail, technology, tourism, travel
- A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.May 21, 2025 Tags: ad spending, advertising, data, digital content, forecast, marketing/branding/advertising, media measurement, nielsen, ott, research, streaming, television, video
- Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.May 15, 2025 Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
- Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.April 22, 2025 Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
- Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports.
- Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting some kind of "information malaise" is setting in. Either that, or the party needs to reset itself fast.April 15, 2025 Tags: ad spending, advertising, government, journalism, misinformation, news, online, politics, research, technology
- Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.April 2, 2025 Tags: ad spending, advertising, campaigns, communications, influencer marketing, marketing, research, snap, snapchat, social media
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.January 30, 2025 Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
- The social-media platform known for user-led communities has more room for growth compared with some rivals.
- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.January 21, 2025 Tags: ad spending, advertising, agency, brand safety, content, holding company, media, news, politics, research
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.January 16, 2025 Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
- According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to Facebook's booming ad business.December 11, 2024 Tags: ad spending, advertising, facebook, forecast, gen z, meta, research, revenue, social media
- WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
- Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014.
- The strong brands of tomorrow are "unafraid to mix things up and are often the first in their category to experiment with innovative."
- Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equal to that of prime-time TV.
- Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained unchanged at $86.October 29, 2024 Tags: ad spending, ad technology, media stocks, politics, research, television, trading desk
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.October 9, 2024 Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
- Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.October 7, 2024 Tags: ad spending, amazon, cmmr, digital, digital marketing, facebook, google, instagram, meta, pinterest, snapchat, social media, tiktok, x, youtube
- "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?September 26, 2024 Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
- While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.July 31, 2024 Tags: ad performance measurement, ad spending, advertising, click-through, cpc, impressions, keywords, media buying, paid search, research, retail, search, sponsored content
- A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth over the 2019-20 period, when political ad revenue totaled $9.02 billion.July 3, 2024 Tags: ad spending, advertising, data, forecast, local media, politics, research, revenue, satellite tv, television
- Wieser estimates 13.2% of all TV/video viewing - gross ratings points - came from total ad-related networks and streaming viewing, slightly down from 13.3% a year ago.
- Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.March 6, 2024 Tags: ad spending, ad technology, advertising, b2b, forecast, media buying, media planning, research, subscriptions, television
- The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections that linear video ad spend will move down with the spend "slightly up to flat in streaming," according to Laurent Yoon, media analyst for Bernstein, in a recent report.February 21, 2024 Tags: ad spending, advertising, amazon prime video, connected tv, earnings, forecast, media buying, research, revenue, television, upfront
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.February 7, 2024 Tags: ad spending, artificial intelligence, campaigns, content, email, forecast, generative ai, machine learning, media, research, technology, television, video
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.February 6, 2024 Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.