Commentary
CTV Attacking The Walled Garden Fortress: A Little At A Time?
- by Wayne Friedman , Staff Writer, September 26, 2024
Can connected TV (CTV) really usurped or at least stem the growth of “walled gardens” digital media advertising spend?
Digital platform-based "walled gardens" of data from companies like Google, Meta, Amazon, accounts for about 80% of global digital ad spend and 85% in the U.S. -- roughly $95 billion in …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
